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LVL Wellbeing Receives $10 Million Investment To Scale Operations
The company will use the funds to develop new product features and incorporate Arabic language across the entire platform.
UAE-based startup LVL Wellbeing, a corporate wellbeing platform that aims to help individuals and corporate teams achieve a healthier work/life balance, has successfully closed a funding round led by MG Wellness Holding, a subsidiary of the Abu Dhabi-based Multiply Group.
The $10 million investment from MG Wellness Holding will enable the startup to incorporate HealthierU into its operations, which is already a subsidiary of Multiply Group.
HealthierU is a marketplace-style platform that connects users with wellness consultants worldwide, offering online 1-to-1 sessions. So far, the app’s ecosystem has yielded incredible results, notably a significant reduction in the risks associated with chronic diseases for many of its users.

CEO of LVL Wellbeing, Gary Blowers, is optimistic about the latest development: “This investment will enable us to continue to grow LVL Wellbeing into the market-leading workplace wellbeing platform [and deliver] a range of exciting new features”.
Referencing HealthierU, the CEO added: “The integration of HealthierU into the LVL Wellbeing ecosystem will enable us to combine forces to offer the most comprehensive preventative health and wellbeing services to our members and clients, starting with further growth in the UAE and then expanding our focus regionally, and then globally”.
The LVL Wellbeing app has a wide range of features, including on-demand video content and curated live sessions designed to support members on their journeys toward improved wellness. In addition, LVL Wellbeing’s corporate clients can access real-time data, enabling them to make informed decisions and understand the ROI of their investments.
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As well as the online space, LVL Wellbeing’s service will soon be available directly in corporate settings, with flagship studios soon to be opened in the Standard Chartered Tower and Palm Jumeirah in Dubai, along with ProSeed in Abu Dhabi.
LVL Wellbeing’s latest investment round comes after a series of business wins, including a partnership that will see the company expanding in Dubai, Abu Dhabi, Riyadh, and Halifax, Canada.
News
Lebanon Ministers Meet Visa Over National Digital Payment Platform
Finance and technology ministers say a comparative study and roadmap will follow before any decision on adopting a model.
Lebanon’s finance and technology ministers met representatives from Visa last week to discuss a proposed unified national digital payment platform for government services, according to a readout from the Ministry of Finance.
The meeting brought together Finance Minister Yassin Jaber, Minister of State for Technology and Artificial Intelligence Kamal Shehadeh, a Visa delegation, and experts from both ministries. Discussion focused on whether Lebanon could establish a single platform through which citizens and institutions would pay taxes, fees, fines and other official transactions electronically, using mobile phones and other digital channels.
The Visa delegation presented examples from countries that have adopted unified government payment platforms, including the United Arab Emirates, Singapore, Estonia and Jordan. According to the readout, the examples were presented as having increased collection rates and expanded financial inclusion.
Talks covered settlement mechanisms, direct transfer to the treasury account, financial reconciliation, risk management, cybersecurity, fees, and an operational model that would involve the private sector. The parties agreed to continue technical and institutional consultations, prepare a comparative study, and develop an implementation roadmap before any decision on adopting a model for Lebanon.
Jaber said the Ministry of Finance had already enabled citizens to pay using credit cards and e-wallets through transfer companies, but described the proposed platform as a further step. He framed the development of electronic payment and collection systems as a priority within the ministry’s modernization plan.
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Shehadeh outlined the citizen-facing concept as a single mobile application through which users could settle obligations to ministries, government institutions and other bodies.
“The idea, in short, is that any citizen downloads an application on their mobile phone, through which they can pay all service obligations for all ministries, government institutions, or those owned by the Lebanese state, and others as well, as the platform is not limited only to state institutions,” he said.
Shehadeh added that the platform would not displace banks and money transfer companies that currently provide collection services to the state, calling it complementary to their work.
