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What To Expect At Apple’s Upcoming “Wonderlust” Event
Tuesday’s big event will include a new range of iPhones, Apple Watches, and more.

Even though we’re all pretty used to Apple’s yearly iPhone reveals, it’s hard not to get excited when the Cupertino company drops the date for its annual fall press conference.
This year, the September 12 event will be known as “Wonderlust” and will herald the arrival of the latest iPhone 15 series, comprising the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max. Along with new smartphones, the electronics giant may announce a slew of other products, though pundits are reasonably confident that we can only expect minor Apple Watch and Airpod upgrades.
Here’s what we know so far:
iPhone 15 Models
The biggest news about this year’s iPhone 15 upgrade is that all models will likely lose their Lightning Connectors in place of USB-C. Apple will almost certainly tout the benefits of the industry-standard connector, but the reality is that the European Union has forced the company to comply with its legislation on electronic waste.
Renowned Apple analyst Ming-Chi Kuo predicts that only the higher-end Pro models will get the faster USB-C data transfer speeds and 35W charging, with “lesser” models throttled to USB 2.0 levels.
Meanwhile, the screen sizes of the various devices will likely remain the same as last year’s models. That means a 6.1-inch screen for the iPhone 15 and 15 Pro and 6.7-inch displays for the iPhone 15 Plus and iPhone 15 Pro Max (which may be renamed “Ultra”). ProMotion 120Hz variable refresh rates will almost certainly remain exclusive to the high-end models.
Dynamic Island — the display cutout that premiered on the iPhone 14 Pro models — is expected to carry over to all handsets for the iPhone 15. However, Pro models could receive a premium upgrade in the form of a titanium chassis with thinner screen bezels.
We’ve also seen leaks of dummy iPhone 15 handsets in the last few days. These replicas are used by case manufacturers to produce products of the correct size before the launch of the real thing. So far, journalists have noticed rounded corners that give an “Apple Watch look” to the iPhone 15. Meanwhile, Pro models also look like they will benefit from a programmable Apple-watch-esq “Action Button” that will replace the mute switch.
Regarding camera upgrades, we expect iterative changes to this year’s phones. However, many experts believe that the iPhone 15 Pro Max (or Ultra) will sport a brand-new periscope lens with an optical zoom that doubles the capability of the existing model.
Apple Watch Series 9, Apple Watch Ultra And AirPods
As for the rest of Apple’s lineup, we’re expecting only minor updates. It’s doubtful we’ll see new iPads or Macs, but Apple Watches will likely receive a slight processor and feature spec bump, while Airpods may be upgraded to USB-C to match the new iPhones.
Software Updates
One final thing worth sticking around for will be Apple’s software announcement. We expect to hear details of iOS 17, WatchOS 10 and perhaps even iPadOS 17.
iOS 17 will include a new StandBy mode, voicemail transcriptions, FaceTime video voicemails, contact posters, NameDrop and more. WatchOS 10 will see a more significant update with big changes to the control scheme and a customizable stack of easy-to-view widgets.
News
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.

Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.
The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.
The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.
Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.
The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.
Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.
Also Read: Top E-Commerce Websites In The Middle East In 2025
CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.
The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.