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Far Out Event: Here’s Everything That Apple Announced
The iPhone 14 series was announced this Wednesday, along with a new set of AirPods and two versions of the Apple Watch.
For more Septembers than we can remember, we’ve waited excitedly for news of the latest iPhone release. 2022’s “Far Out” event at Apple’s Cupertino campus certainly didn’t disappoint, with four new smartphones, two watches and an updated set of headphones announced to a gathering of excited journalists.
The iPhone 14 Lineup
The first news from the event is what Apple didn’t announce. If you were still clinging to the hope that the company would release an updated iPhone mini, your dreams have been dashed. The model failed to sell in significant volumes and has officially been dumped from the lineup, though support for existing models will continue for years.
Instead, the iPhone lineup consists of four new models (if we discount the existing iPhone SE). There’s the entry-level iPhone 14, a new iPhone 14 with a bigger display, called the iPhone 14 Max, and two high-end models in the same form factors: The iPhone 14 Pro and iPhone 14 Pro Max.
Both Max Models feature 6.7-inch screens, whereas the standard sizes stick to a 6.1-inch display. Besides the chassis sizes, the Max models of both the entry-level and Pro phones are essentially the same as their smaller counterparts.
So what’s the difference between the Pro and regular models of the iPhone 14?
The base model sticks to the same format as last year’s device, even using the same a15 processor from the iPhone 13, albeit getting a slight bump in specs as it uses the chip from last year’s pro model.
Overall, it has to be said that there seems to be little reason for iPhone 13 owners to upgrade to the new model. There’s a slightly wider aperture to the camera, a slight boost to RAM, and that’s about it. Indeed, if you used the iPhone 13 and 14 side by side, you’d be very hard-pressed to work out which was which.
Of course, the iPhone 14 Max does bring a larger screen to the party and offers Apple fans the option to get a big display without shelling out for the Pro Max — though all told, the entry-level phones aren’t as exciting as we’d hoped.
The iPhone 14 Pro and Pro Max are where Apple has invested most of its energy this year. Despite looking very similar to the outgoing models, there are a couple of awesome upgrades that are worth noting:
The big news is that the infamous notch that houses the front camera and Face ID sensor has been shrunk down to a pill-shaped lozenge. The new shape is called the “Dynamic Island”, and can change shape, expanding to incorporate different functions such as music control or navigation, or perform background tasks while using other apps.
There’s also always-on support for the display, a massive boost to the primary camera, which climbs from 12 to 48 megapixels, and better low-light performance as well as 8K video recording.
So what will the new models cost when they’re available to order? The iPhone 14 costs $799 and will be available on September 16th. The iPhone 14 Plus is $899 and will be available on October 7th. The iPhone 14 Pro is $999, and the iPhone 14 Pro Max is $1,099 and will be on sale by September 14th.
New Apple Watches
Like the entry-level iPhones, the Apple Watch Series 8 only has incremental updates for this year, with a boost to its health sensors, motion detection and gyroscopes.
Aside from a range of new straps, the big news for Apple Watch fans is the announcement of the Ultra, an adventure-focused model aimed squarely at the likes of Garmin. The Apple Watch Ultra gets a huge 49mm titanium case, 36 hours of battery life (and up to 60 in extended power mode), and an action button to switch what you’re tracking with a quick press.
The Series 8 watches start at $399 for the GPS model and $499 for the cellular version, while the Ultra model will set enthusiasts back a whopping $799.
Second-Gen AirPods Pro
This year’s Apple launch event also sees the Cupertino company boost the specs of its AirPod Pro wireless headphones. Apple claims the new H2 chip inside the buds helps with noise cancellation and offers a jump in sound quality. Battery life is now improved at 6+ hours, and new touch controls allow volume changes with a finger swipe.
Overall, the event was both exciting and underwhelming. The Pro iPhone models offer genuine groundbreaking improvements, yet the rest of Apple’s lineup appears to be an exercise in recession proofing as we await an economic downturn.
News
Google To Launch AI Hub In Saudi Arabia, Aiming For $71B GDP Boost
The tech giant also plans to develop local AI solutions, and train regional talent to foster innovation and entrepreneurship.
Google has announced plans to set up a cutting-edge artificial intelligence (AI) hub in Saudi Arabia, a move aimed at accelerating technological growth and economic development across the wider gulf region. The ambitious project aligns with Saudi Arabia’s Vision 2030, an initiative that champions technology and innovation as central to economic diversification away from the oil industry.
According to Google, the hub has the potential to contribute as much as $71 billion to Saudi Arabia’s economy. The initiative will likely speed up the adoption of AI across industries such as healthcare, retail, and financial services — not only within Saudi Arabia but also throughout the wider MENA region and beyond.
Yasir Al Rumayyan, Governor of Saudi Arabia’s Public Investment Fund (PIF), highlighted the importance of the project for the Kingdom: “This partnership demonstrates PIF’s dedication to fostering an AI-friendly environment through investments in human capital and technology, upskilling thousands with cutting-edge tools to support our sustainable and innovative infrastructure goals,” he explained. Al Rumayyan also emphasized that Saudi Arabia’s combination of sector knowledge and long-term investment strategies makes it an ideal environment for global technology partnerships.
Also Read: Top Free AI Chatbots Available In The Middle East
A central aim of Google’s initiative is nurturing local talent. The AI hub will offer a range of training, research, and collaboration opportunities for developers, researchers, and entrepreneurs within Saudi Arabia. Google envisions training “millions” of people, helping to create a robust innovation ecosystem that supports entrepreneurship and ensures economic benefits reach all segments of society.
As international technology giants increasingly look to develop solutions tailored to regional needs, Google’s initiative reflects a progressive approach that leverages the strengths of local markets. With the potential to inject billions into the economy and strengthen digital capacities, Saudi Arabia could soon emerge as a prominent center for AI innovation in the Middle East.
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