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Apple Scary Fast Event: New M3 MacBook Pros And iMac
The latest chip upgrades promise huge power and efficiency increases.
Apple unveiled its latest Mac refresh at its “Scary Fast” live-streamed event on Monday, which, incidentally, was the first of its kind to be shot entirely on an iPhone (specifically, the new iPhone 15 Pro Max).
“We’ve got something special for you tonight. No tricks, just treats,” teased Apple chief executive Tim Cook on social media platform X, formerly Twitter, before the event.
The “Scary Fast” moniker turned out (rather unsurprisingly) to be a reference to the company’s M3, M3 Pro, and M3 Max chips, which promise huge increases in power and efficiency while reducing the system’s reliance on memory.
“M3, M3 Pro, and M3 Max are the most advanced chips ever built for a personal computer,” said Johny Srouji, Apple’s senior vice president of hardware technology.
“Apple silicon has completely redefined the Mac experience. Every aspect of its architecture is designed for performance and power efficiency”, he added.
The New 24-Inch iMac
Since its 2021 launch, the iMac hasn’t benefited from a single spec bump. That situation has now been rectified, with Apple boosting the tired M1 processors inside the colorful all-in-one PC for its latest M3 chip, doubling the already speedy device’s performance in the process.
Although the rest of the iMac 24 is largely unchanged, Apple claims to have tweaked the display quality, which now offers 11.3 million pixels and more than a billion colors, as well as adding faster wireless connectivity.
“We are excited to give iMac a big boost in performance with the M3 chip,” said John Ternus, Apple’s senior vice president of hardware engineering.
“The new iMac with M3 is incredible for anyone, especially those who have not yet upgraded from Intel, providing a giant leap in performance and capabilities,” he added.
Online pre-orders for the new iMac are already being taken, with prices starting at $1,299 and deliveries expected to start from November 7.
The Latest MacBook Pros
Apple also announced a new MacBook Pro line-up with an M3 chip upgrade to both the 14 and 16-inch versions of the laptop, offering “phenomenal sustained performance” for machine learning programmers, 3D artists, and video editors.
Also Read: MENA Online Electronics Sales Grew By 7% In 2023
Starting at $1,599, the new MacBook Pros are now available for pre-order. Customers will begin to take delivery from November 7 to coincide with the laptops’ arrival in Apple stores.
News
NEOM Announces Breathtaking Luxury Waterfront Development
The residential community will offer a wealth of living, dining, and entertainment options, along with a stunning marina and international school.
The board of Saudi Arabia’s special economic zone, NEOM, has revealed plans for a new development named Jaumur. The project will see the creation of a “cosmopolitan luxury community” nestled on the coast of the Gulf of Aqaba.
According to a recent press release, the luxury residential community will “serve the highest standards of future livability and active lifestyle [offering] a unique blend of experiences on both land and sea, complementing NEOM’s evolving regional development in northwest Saudi Arabia”.
Jaumur will include 500 apartments and 700 luxury villas clustered around a marina that will become home to 6,000 lucky residents. The location will offer private moorings and easy waterfront access, along with a selection of upscale hotels with a combined capacity of 350 suites.
The marina itself is a dramatic focal point of the development, featuring a colossal 1.5km covered mooring area in the shape of an aerofoil. The cantilevered structure not only forms a breathtaking landmark but will also be able to shelter the world’s largest superyachts.
The marina promenade promises to be a lively, vibrant area featuring a host of entertainment, leisure, and cultural experiences, along with upscale retail stores and world-class restaurants.
Also Read: Dubai Gives Go Ahead For $35 Billion Al Maktoum Airport Expansion
Although Jaumur is very much a place for sophisticated living and relaxation, the development will also incorporate a “state-of-the-art deep-sea research center and top-tier international boarding school”. Planners hope to attract world-leading oceanographic researchers as well as elite students to this unique location.
We’ll leave the final words about this exciting development to NEOM’s press department: “Jaumur’s unique architectural design integrates water where golden sands meet the deep blue of the Gulf of Aqaba. It is a luxury destination to visit, explore, live, and prosper: an opportunity to become part of a dynamic community”.
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