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Emirates Launches Limited Edition Upcycled Luggage
The “Aircrafted by Emirates” bags, suitcases, and accessories are made from retrofitted airline interiors.
In August 2022, Emirates began to retrofit the interior cabins of all 120 of its Airbus A380 and Boeing 777 aircraft. The ongoing multi-billion-dollar project is the largest of its kind and expected to take 2 years to complete.
Now, to show off its commitment to the environment and showcase its spirit of innovation, Emirates has revealed a unique capsule collection of luggage, bags, and accessories made from upcycled materials from retrofitted airliners.
The limited-edition range features suitcases, backpacks, handbags, cardholders, toiletry bags, belts, and shoes. All the items are handmade by four of the fourteen Emirates tailors working in the company’s dedicated cabin workshop. The items will be displayed at the Dubai Airshow in DWC from 13-17 November and are also available to order. All proceeds from their sale will be donated to Children in Need via the Emirates Airline Foundation.
Many materials have been repurposed for the new collection, including aluminum from headrests, leather from A380 onboard lounges, and even fur from a captain’s seat. The environmental credentials of the retrofit project are impressive: From the 16 aircraft retrofitted so far, over 14,000kg of materials have been recovered. When completed, Emirates aims to have collected 270 kg of leather and 627kg of seat fabric from each airliner.
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Emirates’ Divisional Senior Vice President for Engineering, Ahmed Safa, said: “At Emirates, we are committed to constantly evolving our sustainability efforts and looking at every aspect of our products and supply chain. We knew these materials could be given a second life because they were originally of very high quality. We challenged our team to be as creative and innovative as possible, and here we are, with our own accessories workshop in Emirates Engineering Center”.
Each piece from the collection will be handmade to order, so customers can also request personalized laser engravings. Fashion-conscious Emirates fans can register their interest soon, but the special items will be available in strictly limited quantities.
News
1,000 Drones Light The Dubai Sky For AC Milan Celebration
Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.
Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.
The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.
“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.
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Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.
This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.
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