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Emirates Launches Limited Edition Upcycled Luggage
The “Aircrafted by Emirates” bags, suitcases, and accessories are made from retrofitted airline interiors.
In August 2022, Emirates began to retrofit the interior cabins of all 120 of its Airbus A380 and Boeing 777 aircraft. The ongoing multi-billion-dollar project is the largest of its kind and expected to take 2 years to complete.
Now, to show off its commitment to the environment and showcase its spirit of innovation, Emirates has revealed a unique capsule collection of luggage, bags, and accessories made from upcycled materials from retrofitted airliners.
The limited-edition range features suitcases, backpacks, handbags, cardholders, toiletry bags, belts, and shoes. All the items are handmade by four of the fourteen Emirates tailors working in the company’s dedicated cabin workshop. The items will be displayed at the Dubai Airshow in DWC from 13-17 November and are also available to order. All proceeds from their sale will be donated to Children in Need via the Emirates Airline Foundation.
Many materials have been repurposed for the new collection, including aluminum from headrests, leather from A380 onboard lounges, and even fur from a captain’s seat. The environmental credentials of the retrofit project are impressive: From the 16 aircraft retrofitted so far, over 14,000kg of materials have been recovered. When completed, Emirates aims to have collected 270 kg of leather and 627kg of seat fabric from each airliner.
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Emirates’ Divisional Senior Vice President for Engineering, Ahmed Safa, said: “At Emirates, we are committed to constantly evolving our sustainability efforts and looking at every aspect of our products and supply chain. We knew these materials could be given a second life because they were originally of very high quality. We challenged our team to be as creative and innovative as possible, and here we are, with our own accessories workshop in Emirates Engineering Center”.
Each piece from the collection will be handmade to order, so customers can also request personalized laser engravings. Fashion-conscious Emirates fans can register their interest soon, but the special items will be available in strictly limited quantities.
News
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.
Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.
The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.
The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.
Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.
The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.
Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.
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CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.
The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
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