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Samsung Unveils ChatGPT Alternative Called Gauss

The generative AI model can create text, code and images.

Published

3 years ago

November 9, 2023

Nour Nasir

Samsung

Samsung has unveiled its own generative AI model, known as Samsung Gauss. The ChatGPT rival has been developed by the company’s research division, and is named after mathematician Carl Friedrich Gauss, a pioneer of AI and machine learning.

The new tool will consist of three distinct elements:

Samsung Gauss Language
Samsung Gauss Code
Samsung Gauss Image

Gauss Language is a large language model that functions much like ChatGPT. The tool can understand human language and answer questions while also helping users write and edit emails, translate languages, and summarize text documents. Samsung plans to incorporate Gauss Language into its range of smartphones, tablets, and laptops to increase productivity.

Gauss Code is a tool that will help developers to write code more quickly. Samsung explained that the AI model will support “code description and test case generation through an interactive interface”.

Gauss Image, as the name suggests, is an image generation and editing tool that can also be used for tasks such as creating high-resolution images from older, low-resolution copies.

Samsung has revealed that Gauss is already being used internally by staff and will be available to public users “in the near future”. In addition, the tech company has created an AI Red Team to monitor potential AI security, privacy, and ethical issues.

Also Read: Top 10 Best Freelance Platforms In The Middle East

“We will continue to support and collaborate with the industry and academia on generative AI research,” said Daehyun Kim, executive vice president of the Samsung Research Global AI Center, at the AI forum.

Samsung’s generative AI announcement comes seven months after the company issued a temporary ban on the tools for company-owned devices — including ChatGPT and Google Bard — after a serious internal data leak earlier in 2023.

Related Topics:Artificial Intelligence Gauss Samsung

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Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

7 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

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For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.