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NanoKnife Destroys Prostate Cancer In Under An Hour
Surgeons praise the game-changing therapy as a breakthrough in tumor removal procedures.
A groundbreaking “NanoKnife” operation has been developed to help fight prostate cancer. Developed by AngioDynamics, the procedure uses electrical pulses guided by MRI scanning to eradicate hard-to-reach tumors, delicately opening cell membranes and reducing the risk of damage to surrounding tissues.
Traditional treatments for prostate cancer involve radiotherapy or removal surgery, often resulting in complications. The NanoKnife therapy offers greater efficiency and could soon be used as an alternative treatment option by the UK’s NHS.
The NanoKnife trials saw six successful operations performed by surgeons from University College London Hospital (UCLH), who praised the treatment’s simplicity and speed. It is now thought that in the future, overnight hospital stays could be eliminated, reducing strain on healthcare systems.
UCLH consultant urologist Mark Emberton said: “We are delighted to have been the first hospital in the NHS to use irreversible electroporation for patients with prostate cancer. And at times like this, when the NHS is under great pressure, day surgery avoids the need for overnight stays in hospital and means that we can use our operating theaters more efficiently”.
Meanwhile, Neil Gershon, one of the recipients of NanoKnife therapy, added, “It was completed in a day, which was fantastic. After the effects of the general anesthesia subsided, I felt perfectly fine, with no discomfort. It couldn’t have gone any smoother”.
Also Read: Google Is Developing An AI Cancer-Spotting Microscope
According to experts, early studies indicate that NanoKnife and similar focal therapies could revolutionize prostate cancer treatment by attacking tumors with unparalleled accuracy. However, the road to widespread adoption depends on the success of more extensive clinical trials.
For the 50,000+ men diagnosed with prostate cancer each year, this new procedure offers a beacon of hope, with swift, effective, and minimally invasive operations redefining the standard of cancer treatment and care.
News
Influencer Growth Fuels Saudi Creator Economy Surge
The Kingdom’s creator economy grew over 32% in Q1 2025, fueled by TikTok, UGC, and cost-per-action (CPA) influencer models.
Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network.
Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns. The trend shows a clear preference for authenticity, as audiences gravitate toward content that feels real and personal.
Mohannad Alzahrani, Co-founder and VP KSA of Stllr Network, highlighted the shift: “The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales”.
TikTok remains the dominant platform in this space, reportedly reaching 88% of the Saudi population. It also showed the sharpest rise in influencer-led transactions. Other platforms followed with solid, if less dramatic, growth: X was up 17%, Instagram increased by 12%, and Telegram by 10%.
In terms of content niches, beauty led the pack with a 56% growth rate, followed by lifestyle at 45.8% and fashion at 18.2%. Tech content also showed healthy traction at 10.6%, while entertainment, food, fitness, parenting, and gaming posted smaller — but still positive — gains.
Also Read: Top E-Commerce Websites In The Middle East In 2025
The report analyzed more than 300,000 influencer-driven purchases. These efforts translated into a 15% year-on-year jump in Gross Merchandise Value (GMV) and a 5% increase in the number of orders in 2024. Influencers themselves are seeing the benefit, with average order values hitting $54 and creator earnings rising by 14%.
A noticeable trend is the move away from fixed-rate deals. More influencers in Saudi Arabia are embracing hybrid compensation models — especially cost-per-action (CPA) setups that tie their earnings directly to performance.
As Anna Gidirim, CEO of Admitad, explains, “The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts”.
However, the ecosystem still shows a gender imbalance. The data indicates that 63% of creators in Saudi Arabia are men, while women account for just 37%.
Influencer Growth Fuels Saudi Creator Economy Surge
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