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Saudia Introduces Sanitizing Prayer Beads For Religious Pilgrimages
The national airline has developed ProtecTasbih, a groundbreaking solution marrying hygiene with tradition for traveling pilgrims.
Saudia, the national airline of Saudi Arabia, has introduced ProtecTasbih, prayer beads infused with self-cleansing properties, helping to create a safer pilgrimage experience for the millions who travel to Makkah for Hajj and Umrah.
ProtecTasbih is a result of a collaboration between Saudia and its creative partners, including Leo Burnett Saudi Arabia and Saatchi & Saatchi Dubai. Confronted with the challenge of incorporating antibacterial elements into prayer beads without adding alcohol, the team opted for tea tree oil due to its natural ability to disrupt the cell membranes of bacteria.
The beads are engineered to endure various environments and temperature fluctuations, from the controlled atmosphere of aircraft cabins to outdoor pilgrimage trails. Beyond their cleansing function, the beads are also sustainable, as once the antibacterial outer shell is worn away, a core shell underneath allows them to continue to be used, reducing waste.
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As pilgrims embark on their spiritual journeys, ProtecTasbih will enhance hygiene standards without interrupting age-old customs.
News
NEOM Announces Breathtaking Luxury Waterfront Development
The residential community will offer a wealth of living, dining, and entertainment options, along with a stunning marina and international school.
The board of Saudi Arabia’s special economic zone, NEOM, has revealed plans for a new development named Jaumur. The project will see the creation of a “cosmopolitan luxury community” nestled on the coast of the Gulf of Aqaba.
According to a recent press release, the luxury residential community will “serve the highest standards of future livability and active lifestyle [offering] a unique blend of experiences on both land and sea, complementing NEOM’s evolving regional development in northwest Saudi Arabia”.
Jaumur will include 500 apartments and 700 luxury villas clustered around a marina that will become home to 6,000 lucky residents. The location will offer private moorings and easy waterfront access, along with a selection of upscale hotels with a combined capacity of 350 suites.
The marina itself is a dramatic focal point of the development, featuring a colossal 1.5km covered mooring area in the shape of an aerofoil. The cantilevered structure not only forms a breathtaking landmark but will also be able to shelter the world’s largest superyachts.
The marina promenade promises to be a lively, vibrant area featuring a host of entertainment, leisure, and cultural experiences, along with upscale retail stores and world-class restaurants.
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Although Jaumur is very much a place for sophisticated living and relaxation, the development will also incorporate a “state-of-the-art deep-sea research center and top-tier international boarding school”. Planners hope to attract world-leading oceanographic researchers as well as elite students to this unique location.
We’ll leave the final words about this exciting development to NEOM’s press department: “Jaumur’s unique architectural design integrates water where golden sands meet the deep blue of the Gulf of Aqaba. It is a luxury destination to visit, explore, live, and prosper: an opportunity to become part of a dynamic community”.
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