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Meet LiFi: The New Tech Delivering High-Speed Internet Using Light
The cutting-edge innovation offers low latency, stable streaming, and doesn’t force users to compromise with bandwidth.
Looking for faster internet than Wi-Fi? Enter LiFi, a groundbreaking technology launched by pureLiFi, a UK-based company, at the Mobile World Congress (MWC 2024) in Barcelona. This innovative approach to wireless communication utilizes light, offering users low latency and congestion-free experiences for gaming, video conferencing, and media streaming.
Unlike traditional methods like Wi-Fi and 5G, LiFi transmits data wirelessly through light, circumventing common issues such as buffering and signal vulnerability. Ron Schaeffer, pureLiFi’s chief strategy officer, highlighted LiFi’s ease of use and lack of congestion compared to traditional Wi-Fi.
“Just like Wi-Fi access points people have, it is also a plug-and-play. People can plug into a network, and within a few seconds, you have LiFi,” explained Schaeffer.
“Importantly, it is not subject to congestion like Wi-Fi is. Everyone who would be connected to LiFi will have full bandwidth. For instance, if you are watching a video, someone is on a video call and another person is playing a VR game, you all are competing for Wi-Fi bandwidth. With LiFi, everyone has their own bandwidth. You can take off the Wi-Fi network and put it onto LiFi; the internet experience also improves because it is less congested. So, we say LiFi makes Wi-Fi better,” the Chief Strategy Officer added.
LiFi boasts impressive capabilities, transmitting and receiving 1GB of data per second in each direction, covering an area of up to 50 square meters. Its inherent security benefits, stemming from its inability to pass through walls, make it particularly interesting to security-conscious users.
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pureLiFi plans to collaborate with telecom providers to deploy its devices in homes and offices. Schaeffer emphasized the company’s potential to revolutionize internet connectivity, citing its vast spectrum availability compared to radio frequencies.
Alistair Banham, CEO of pureLiFi, expressed excitement about LiFi’s ability to address current and future connectivity challenges, including the release of light antennas for various devices: “LiFi is now ready to augment and extend other wireless technologies ushering in a new era of bandwidth, speed and reliable communications,” he said.
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1,000 Drones Light The Dubai Sky For AC Milan Celebration
Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.
Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.
The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.
“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.
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Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.
This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.
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