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TikTok Update Promotes Safer Content Creation And Sharing
A major update to the platform’s Community Guidelines coincides with the introduction of several new features designed to improve transparency.
As TikTok continues to grow in popularity, and with the company coming under scrutiny from the likes of the US government, the video platform has made another alteration to its community guidelines and added new features “to ensure that all communities benefit from a safer and more transparent environment”.
Here’s everything you need to know about the changes:
Improved Clarity
Effective next month, TikTok will refine definitions and add more detail to its policies, including those concerning hate speech and health misinformation. Additionally, the platform will include more comprehensive guidelines on how Search, LIVE, and the For You feed are moderated.
Accounts that repeatedly violate For You feed standards may be temporarily ineligible for recommendation and, therefore, will be less discoverable in searches. Creators will receive notifications about restrictions placed on their content and have the option to appeal.
Warning Strikes
TikTok is also introducing a new warning strike system. Creators who accidentally violate Community Guidelines for the first time will not be penalized, but subsequent violations (other than in extreme cases, such as incitement to violence) will be added to a tally, eventually resulting in a ban.
Account Check Tool
TikTok has also announced an “Account Check” tool where creators can review their last 30 posts and overall account status. Account Checks are intended to help creators understand whether they are in good standing and inform them of any restrictions to their accounts.
Also Read: Top 10 Best Freelance Platforms In The Middle East
Creator Code Of Conduct
In addition to updated Community Guidelines, TikTok is also debuting a Creator Code of Conduct. The new standards “set expectations for creators involved in TikTok programs, features, events and campaigns to follow on and off-platform, in addition to the Community Guidelines and Terms of Service”.
In the wake of a potential US ban, TikTok’s updated Community Guidelines seem like an effort to appease US lawmakers. However, little seems to be able to stop the platform’s meteoric growth, with the app now boasting 1.92 billion users — a 16% increase in a single year.
News
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.
Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.
The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.
The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.
Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.
The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.
Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.
Also Read: Top E-Commerce Websites In The Middle East In 2025
CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.
The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.
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