News
Personalized Supplement Company Bioniq Raises $15M In Funds
The health-tech company will use the funding to continue its global disruption of the supplements market.
Bioniq, a health-tech company leveraging blood biomarker data to provide tailor-made supplements, yesterday announced the closing of a $15M Series B funding program. The oversubscribed round was led by Principal Investors HV Capital and Unbound.
The company is now valued at $75M and the fresh influx of funds will be used to further expand its global market share and continued innovation in the dietary supplements sector.
Bioniq entered the UAE in 2021, and has since expanded across the Gulf region. The company has partnered with Abu Dhabi’s Department of Culture and Tourism, along with Metabolic, a digital therapeutics company, and Al Borg Diagnostics, a leading provider of diagnostic services in Saudi Arabia.
“We’ve entered a new era in nutritional supplementation over the last six years, where it’s become clear that one-size-fits-all solutions are simply inefficient,” said Vadim Fedotov, co-founder and CEO of Bioniq. “Everyone’s health journey is unique. Customers need advanced, adaptable products that provide evolving support for personal health goals. Our AI-driven approach and extensive biochemical database allow us to create customized supplements that provide quantifiable results and cater to individuals’ specific needs”.
Over the last decade, Bioniq has developed a huge biochemical database, leveraging blood test data from clients spanning 5 continents. The AI-powered algorithm used by the company assesses each individual’s height, weight, age, lifestyle, and health goals to create tailor-made supplements that optimize health and address micronutrient imbalances.
Also Read: Advancing MENA Health Through AI Vascular Age Analysis
Bioniq’s supplements are “Swiss-made, pharmaceutical-grade and utilize precise micro-dosing to address bio-individual needs and deficiencies”. Each formula features a unique blend of antioxidants, vitamins, minerals, phytonutrients, amino acids and prebiotics delivered in granules. The supplements are designed to mimic the way the body assimilates food, thus maximizing bioavailability.
“Bioniq’s innovative approach to nutrition is based on the idea that everyone has different nutritional needs and deficiencies, and that generic multivitamins are not enough to address them. We are impressed by Bioniq’s vision and technology, and we believe that they are disrupting the supplement industry with their personalized and science-based approach. We are excited to support them as they grow and scale their business,” explained Shravin Mittal, CEO of Unbound.
News
Checkout.com Set To Launch Card Issuing In The UAE
The payment service provider’s expansion is a first-of-its-kind investment and could reshape digital transactions across the region.
Checkout.com is laying the groundwork to become the first global payments platform to introduce card issuing in the United Arab Emirates — a move that could reshape how businesses in the region manage financial transactions.
The company plans to roll out its domestic card issuance offering in the UAE by 2026, subject to regulatory approval. The launch would give businesses the tools to issue both physical and virtual branded cards. This, in turn, opens up new ways to reward customers, streamline expense processes, and handle B2B payouts efficiently.
Checkout.com’s CEO and Founder, Guillaume Pousaz, revealed the plans during Thrive Abu Dhabi, the firm’s debut conference in the Emirates. Joined on stage by Remo Giovanni Abbondandolo, General Manager for MENA, Pousaz presented to an audience of over 150 partners and merchants at Saadiyat Island. Also in attendance was H.E. Omar Sultan Al Olama, the UAE’s Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications.
Abbondandolo highlighted the strategic importance of the announcement: “As a global business, we focus on bringing products to markets that our customers want and need. Today’s announcement is proof of our commitment to the MENA region and its rising influence in the digital economy. The appetite for innovation here is real, and we’re proud to be building the infrastructure that powers it”.
One early adopter of Checkout.com’s UAE acquiring services is Headout, a travel experiences marketplace, which recently named the payment provider as its main partner in Europe. The company has already begun card issuing there and is keen to expand that offering into MENA once approval is granted.
The expansion of services in the UAE and beyond builds on Checkout.com’s track record in the region. It was the first global payments firm to secure a Retail Payment Services license from the UAE’s Central Bank and was instrumental in rolling out Mada and Apple Pay in both the UAE and Saudi Arabia.
Also Read: Protecting Your WhatsApp Account From Hackers: Kaspersky Expert Tips
The firm has also been rolling out new products: One of the latest is Flow Remember Me, currently in beta testing. It allows shoppers to store their card information once and access it across Checkout.com’s entire network, potentially cutting checkout times by up to 70%.
Earlier this year, Checkout.com also introduced Visa Direct’s Push-to-Card solution in the UAE, enabling both domestic and international payouts. Its collaboration with Mastercard has grown as well, making it easier for businesses to send funds directly to third-party cards securely and quickly.
With regional tech ambitions on the rise — spurred by initiatives like Saudi Arabia’s Vision 2030 and the UAE’s 2031 Agenda — Checkout.com sees its role as one of a key enabler. “Our mission is to help ambitious businesses navigate the complexity of payments, so they can move faster, go further, and make the most of every opportunity,” said Abbondandolo. “In MENA, performance is personal. It’s local. It’s built on trust. And when payments perform, businesses thrive”.
Free VPNs: Should You Be Using Them?
Checkout.com Set To Launch Card Issuing In The UAE
Hyper-Personalization: How Far Is Too Far?
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
