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Dubai Police Use Futuristic Technology To Read Murder Suspect’s Mind
A recently solved murder case in Dubai shows that science fiction movies have become a reality. Instead of traditional methods, the Dubai Police solved the case using a new technology developed by Brainwave Science, Inc, which makes it possible to literary read the minds of crime suspects.
This technology is called iCognative, but those familiar with it often call it “memory print” or “brain fingerprinting.” The science behind it is fairly easy to understand. When the human brain recognizes a known object, image, or piece of information, it involuntarily emits the so-called P300 wave.
The P300 wave is an event-related brain potential that can be measured using electroencephalography (EEG), and that’s exactly what iCognative does.
“We used the technology in a murder at a warehouse. Experts showed [the workers] pictures related to the crime, which only the person who committed it would know,” said Lt Colonel Mohammad Al Hammadi, Director of Criminology for Dubai Police. “After the session, the [brain mapping] device helped identify the main suspect who then admitted to having committed the murder.”
Lt Colonel Mohammad Al Hammadi has confirmed that the Dubai Police will continue using iCognative when solving future crimes. Other law enforcement agencies around the globe are also trialing the technology, while others, such as India’s police force, have been using it for years.
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The technique for the detection of concealed information with event-related brain potentials was pioneered by American neuroscientist Lawrence A. Farwell, who described its potential for lie detection in his 2012 research paper.
If you would like to see a real convicted murderer, Steven Avery, be brain fingerprinted by Lawrence A. Farwell, you can watch the second season of Netflix’s “Making of a Murderer“. If this isn’t good use of science fiction, then I don’t know what is.
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Influencer Growth Fuels Saudi Creator Economy Surge
The Kingdom’s creator economy grew over 32% in Q1 2025, fueled by TikTok, UGC, and cost-per-action (CPA) influencer models.
Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network.
Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns. The trend shows a clear preference for authenticity, as audiences gravitate toward content that feels real and personal.
Mohannad Alzahrani, Co-founder and VP KSA of Stllr Network, highlighted the shift: “The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales”.
TikTok remains the dominant platform in this space, reportedly reaching 88% of the Saudi population. It also showed the sharpest rise in influencer-led transactions. Other platforms followed with solid, if less dramatic, growth: X was up 17%, Instagram increased by 12%, and Telegram by 10%.
In terms of content niches, beauty led the pack with a 56% growth rate, followed by lifestyle at 45.8% and fashion at 18.2%. Tech content also showed healthy traction at 10.6%, while entertainment, food, fitness, parenting, and gaming posted smaller — but still positive — gains.
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The report analyzed more than 300,000 influencer-driven purchases. These efforts translated into a 15% year-on-year jump in Gross Merchandise Value (GMV) and a 5% increase in the number of orders in 2024. Influencers themselves are seeing the benefit, with average order values hitting $54 and creator earnings rising by 14%.
A noticeable trend is the move away from fixed-rate deals. More influencers in Saudi Arabia are embracing hybrid compensation models — especially cost-per-action (CPA) setups that tie their earnings directly to performance.
As Anna Gidirim, CEO of Admitad, explains, “The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts”.
However, the ecosystem still shows a gender imbalance. The data indicates that 63% of creators in Saudi Arabia are men, while women account for just 37%.
Influencer Growth Fuels Saudi Creator Economy Surge
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