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Oura’s Fourth-Generation Ring Becomes Sleeker And Smarter
The Finnish tech company’s fourth-gen Ring offers a sleeker design, improved sensors, and smarter health insights, along with a revamped app.
Oura, the Finnish company known for pioneering smart rings, has just revealed its fourth-generation Ring. The updated version features a refined design, improved battery life, and upgraded sensors that provide more detailed health insights.
One of the biggest changes in the Ring 4 are the sensors, which now sit flush with the surface, making it smoother and sleeker. The improvements go beyond just aesthetics, with Oura stating that the Ring 4 now has 18 signal pathways, a significant increase from the 8 found in the previous generation.
The company claims that the updated sensors improve blood oxygen data accuracy by 30%, while gaps in nighttime heart rate are reduced by 31%, and daytime gaps are cut by 7%. Although the exact battery capacity hasn’t been revealed, the sensor optimizations should also allow the Ring 4 to last up to eight days on a single charge.
The Ring 4 is available in 12 sizes (4-15) and six colors: Silver, Brushed Silver, Gold, Rose Gold, Stealth, and Black. All options except Stealth are coated in titanium with a physical vapor deposition finish, while Stealth features a diamond-like carbon coating.
The Ring is also water-resistant up to 100 meters, making it suitable for swimming and sauna use, though not for dedicated deep-sea divers.
In addition to hardware upgrades, Oura is rolling out a redesigned mobile app. The app organizes health data into three sections: Today, Vitals, and My Health. These sections help wearers monitor their daily vital signs and long-term health metrics, such as cardiovascular age and sleep patterns. The app update is available for all users, regardless of which generation of Ring they own.
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As with the previous model, Oura continues to offer some features behind a membership paywall, priced at $5.99 per month or $70 per year. New to the Ring 4 are automatic activity and heart-rate detection for up to 40 different activities. The app will also now provide better insights for menstrual tracking, specifically around fertility windows.
The Oura Ring 4 is available for pre-order starting today, with prices beginning at $349. Shipping is expected to start on October 15, 2024.
News
Checkout.com Set To Launch Card Issuing In The UAE
The payment service provider’s expansion is a first-of-its-kind investment and could reshape digital transactions across the region.
Checkout.com is laying the groundwork to become the first global payments platform to introduce card issuing in the United Arab Emirates — a move that could reshape how businesses in the region manage financial transactions.
The company plans to roll out its domestic card issuance offering in the UAE by 2026, subject to regulatory approval. The launch would give businesses the tools to issue both physical and virtual branded cards. This, in turn, opens up new ways to reward customers, streamline expense processes, and handle B2B payouts efficiently.
Checkout.com’s CEO and Founder, Guillaume Pousaz, revealed the plans during Thrive Abu Dhabi, the firm’s debut conference in the Emirates. Joined on stage by Remo Giovanni Abbondandolo, General Manager for MENA, Pousaz presented to an audience of over 150 partners and merchants at Saadiyat Island. Also in attendance was H.E. Omar Sultan Al Olama, the UAE’s Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications.
Abbondandolo highlighted the strategic importance of the announcement: “As a global business, we focus on bringing products to markets that our customers want and need. Today’s announcement is proof of our commitment to the MENA region and its rising influence in the digital economy. The appetite for innovation here is real, and we’re proud to be building the infrastructure that powers it”.
One early adopter of Checkout.com’s UAE acquiring services is Headout, a travel experiences marketplace, which recently named the payment provider as its main partner in Europe. The company has already begun card issuing there and is keen to expand that offering into MENA once approval is granted.
The expansion of services in the UAE and beyond builds on Checkout.com’s track record in the region. It was the first global payments firm to secure a Retail Payment Services license from the UAE’s Central Bank and was instrumental in rolling out Mada and Apple Pay in both the UAE and Saudi Arabia.
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The firm has also been rolling out new products: One of the latest is Flow Remember Me, currently in beta testing. It allows shoppers to store their card information once and access it across Checkout.com’s entire network, potentially cutting checkout times by up to 70%.
Earlier this year, Checkout.com also introduced Visa Direct’s Push-to-Card solution in the UAE, enabling both domestic and international payouts. Its collaboration with Mastercard has grown as well, making it easier for businesses to send funds directly to third-party cards securely and quickly.
With regional tech ambitions on the rise — spurred by initiatives like Saudi Arabia’s Vision 2030 and the UAE’s 2031 Agenda — Checkout.com sees its role as one of a key enabler. “Our mission is to help ambitious businesses navigate the complexity of payments, so they can move faster, go further, and make the most of every opportunity,” said Abbondandolo. “In MENA, performance is personal. It’s local. It’s built on trust. And when payments perform, businesses thrive”.
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