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UAE Residents Rank Third For Password Forgetfulness
A new study by password management company Psono highlights the challenges of managing numerous online accounts.
A recent study by Psono, an open-source password management platform, revealed that UAE residents rank third in the world for password forgetfulness.
To assess this ranking, researchers used a composite score that included metrics such as the average number of accounts per person, the average duration between password resets, and the percentage of individuals searching for password resets.
In addition to its third-place position, the UAE also had the shortest average time between password resets at just 24 months. In contrast, New Zealand topped the rankings with an average of 72 months between resets.
As for the platforms where users often forget their passwords, popular services such as Gmail, Microsoft, Facebook, and Xbox topped the list. For those in the UAE, Gmail was the most commonly forgotten password.
Understanding Password Forgetfulness
The phenomenon known as “password fatigue” plays a significant role in the forgetfulness of UAE residents.
With many online platforms requiring users to create accounts for access, the number of passwords individuals must remember keeps increasing. In the UAE, the average number of accounts per person stands at 55, which means users might need to manage and recall 55 unique passwords.
Also Read: The Top 10 Worst Cyberattacks In The Middle East Revealed
Moreover, the days of simple passwords like “qwerty” or “12345” are rapidly fading. Many companies now impose strict password requirements, mandating at least eight characters, one uppercase letter, one special character, and so on.
This shift towards more complex passwords, combined with the growing number of platforms that require unique passwords, leads to mental overload. As a result, users become more prone to forgetting their login details.
Strategies To Tackle The Issue
One effective solution to the problems mentioned above is to use a password manager. These encrypted containers allow users to store all their passwords securely in one location. This way, instead of remembering numerous passwords, you only need to recall one — the master password for the password manager itself.
Additionally, many users choose single sign-on (SSO) options for website access. This feature enables them to log in using their Gmail, Facebook, Twitter, or Apple accounts, thus removing the need to create individual passwords for each new platform. However, users should exercise caution and evaluate a platform’s safety before linking third-party accounts.
News
Influencer Growth Fuels Saudi Creator Economy Surge
The Kingdom’s creator economy grew over 32% in Q1 2025, fueled by TikTok, UGC, and cost-per-action (CPA) influencer models.
Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network.
Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns. The trend shows a clear preference for authenticity, as audiences gravitate toward content that feels real and personal.
Mohannad Alzahrani, Co-founder and VP KSA of Stllr Network, highlighted the shift: “The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales”.
TikTok remains the dominant platform in this space, reportedly reaching 88% of the Saudi population. It also showed the sharpest rise in influencer-led transactions. Other platforms followed with solid, if less dramatic, growth: X was up 17%, Instagram increased by 12%, and Telegram by 10%.
In terms of content niches, beauty led the pack with a 56% growth rate, followed by lifestyle at 45.8% and fashion at 18.2%. Tech content also showed healthy traction at 10.6%, while entertainment, food, fitness, parenting, and gaming posted smaller — but still positive — gains.
Also Read: Top E-Commerce Websites In The Middle East In 2025
The report analyzed more than 300,000 influencer-driven purchases. These efforts translated into a 15% year-on-year jump in Gross Merchandise Value (GMV) and a 5% increase in the number of orders in 2024. Influencers themselves are seeing the benefit, with average order values hitting $54 and creator earnings rising by 14%.
A noticeable trend is the move away from fixed-rate deals. More influencers in Saudi Arabia are embracing hybrid compensation models — especially cost-per-action (CPA) setups that tie their earnings directly to performance.
As Anna Gidirim, CEO of Admitad, explains, “The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts”.
However, the ecosystem still shows a gender imbalance. The data indicates that 63% of creators in Saudi Arabia are men, while women account for just 37%.
Influencer Growth Fuels Saudi Creator Economy Surge
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