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Foundster Is Dubai’s New AI-Driven Company Setup Service
The AI-powered platform revolutionizes business formation using conversational AI while offering personalized guidance on visas and more.

Foundster is a new AI-powered platform designed to simplify the often convoluted process of starting a business in Dubai. Using conversation-based artificial intelligence, the service streamlines company formation, making the process far more efficient for aspiring entrepreneurs.
At its core, Foundster employs advanced AI technology trained on over 980,000 words of specialized content related to UAE corporate law and Freezone regulations. This gives the chatbots the expertise needed to act like knowledgeable business consultants. Entrepreneurs can share their business ideas with AI Assistants through the Foundster website or even via WhatsApp. After evaluating the business concept, AI then ensures compliance with legal requirements and offers tailored solutions to create an optimal company structure.
The process is straightforward and conversational: Founders describe their project, and the AI responds with relevant questions to guide them, helping with everything from selecting the right business activities to choosing a company name and configuring the shareholder structure. The entire experience feels more like chatting with a seasoned consultant than dealing with the traditional complexities of setting up a business.
Even after a company is established, the Foundster Assistant remains a reliable guide. It supports visa applications by sending reminders, providing directions to government offices, and offering quick answers to questions about processes like medical checks and biometric scans. This 24/7 assistance ensures a smooth journey through every stage of the business setup.
Also Read: The Most AI-Proof Career Opportunities In The Middle East
Tobias Hieb, a successful German internet entrepreneur and the driving force behind Foundster, shared his vision in a press release: “At Foundster, we use AI in a very focused way: It handles tasks where it provides founders with the greatest added value. Our experience from supporting hundreds of companies has shown us where the most common challenges lie. We address exactly these pain points with our AI Assistant, making the formation process significantly more efficient”.
The platform’s current focus is on formations in the IFZA Freezone, but the team has ambitious plans for growth. “The successful launch […] is just the beginning,” Hieb stated. “We’re expanding Foundster to include additional Freezones and Mainland formations. Our ultimate goal is to make Foundster the central digital hub for company setups in the UAE. Founders will be able to compare all available options and identify the best solution for their business model”.
News
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.

Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.
The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.
The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.
Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.
The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.
Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.
Also Read: Top E-Commerce Websites In The Middle East In 2025
CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.
The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.