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Tesla Announces Upcoming Saudi Arabia Debut On April 10
The company is expanding its Gulf footprint despite recent sales declines in Europe and China.
Tesla is expanding operations further across the Middle East with an upcoming move into Saudi Arabia. The company shared the news of the April 10 Riyadh debut on its website, hinting at a showcase of its latest innovations but leaving out key details about when its vehicles and energy products will be available for purchase.
“Explore our global bestselling lineup and step into a world powered by solar energy, sustained by batteries, and driven by electric vehicles. Experience the future of autonomous driving with Cybercab, and meet Optimus, our humanoid robot, as we showcase what’s next in AI and robotics,” Tesla stated in its announcement.
The Saudi launch comes at a time when Tesla is grappling with declining EV sales in key markets. Data from the European Automobile Manufacturers Association (ACEA) shows that Tesla’s European sales have dropped by 42.6% this year. In China, the company’s February sales of locally produced EVs fell by 49.2% year-over-year to 30,688 units — the lowest monthly figure since August 2022.
Beyond sales struggles, Tesla has also faced political backlash in the U.S. Protests erupted after CEO Elon Musk took on an advisory role in the administration of former U.S. President Donald Trump and supported sweeping federal government budget cuts.
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Tesla’s presence in the Gulf region isn’t new: The company has operated in the UAE since 2017 and also has a dealership in Qatar. The Saudi launch follows another recent international push — Tesla signed a lease to open its first showroom in Mumbai as part of its strategy to enter the Indian market.
Saudi Arabia’s interest in Tesla aligns with the Kingdom’s broader push toward sustainability and economic diversification away from oil. The country aims to transition 30% of Riyadh’s vehicles to electric by 2030, contributing to a broader goal of reducing the capital’s emissions by 50%.
Saudi Arabia is also investing heavily in its own EV industry, with companies like CEER, Foxconn, and Lucid Motors playing key roles in its domestic manufacturing ambitions. The country’s sovereign wealth fund holds a majority stake in Lucid Group, positioning the startup as a potential Tesla rival in the years to come.
News
NVIDIA Puts GPT-5.5 Codex In Hands Of 10,000 Staff
The chipmaker has significantly expanded OpenAI’s latest model across teams from engineering to HR under tight internal controls.
NVIDIA has started rolling out OpenAI’s GPT-5.5 model through the Codex coding agent to more than 10,000 employees, extending the tool well beyond software teams and into core business functions.
The deployment covers engineering, product, legal, marketing, finance, sales, HR, operations and developer programs. Staff are using Codex for coding, internal research and routine knowledge work as companies test whether AI agents can move from demos to daily use.
GPT-5.5 is running on NVIDIA’s GB200 NVL72 rack-scale systems, linking OpenAI’s newest model directly to the chipmaker’s latest infrastructure push. NVIDIA said the systems cut cost per million tokens by 35 times and raise token output per second per megawatt by 50 times versus earlier generations.
Inside the company, it says the effects are immediate. Debugging work that once took days is being finished in hours and experiments across large codebases that used to stretch over weeks are now handled overnight. Teams are also building features from natural-language prompts with fewer failed runs.
In a company-wide note urging staff to adopt the tool, CEO Jensen Huang wrote: “Let’s jump to lightspeed. Welcome to the age of AI.”
Security remains central to the rollout. Codex can connect through Secure Shell to approved cloud virtual machines, allowing agents to work with company data without moving it outside approved environments. NVIDIA said it assigned cloud VMs to employees so agents run in isolated sandboxes with full audit trails.
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The company added that the setup uses a zero-data-retention policy. Access to production systems is read-only through command-line tools and internal automation layers.
The move also highlights NVIDIA’s long relationship with OpenAI. NVIDIA said the partnership began in 2016, when Huang personally delivered the first DGX-1 AI supercomputer to OpenAI’s San Francisco office.
The two companies have since worked across hardware and model deployment. NVIDIA also said OpenAI plans to deploy more than 10 gigawatts of NVIDIA systems for future AI infrastructure.
For Gulf markets pouring money into sovereign AI and enterprise automation, the signal is clear: internal AI agents are moving from pilot phase to standard tooling.
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