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Saudi Telecom Company Partners With Cubic Telecom To Deliver In-Car Services
Saudi Telecom Company (STC), the largest mobile network operator in Saudi Arabia, has recently announced a partnership with Irish company Cubic Telecom, a leading enabler of automotive connectivity. Together, the two companies will develop in-car services for Saudi drivers, making the country’s vision of a connected future a step closer to reality.
“Partnering with Cubic enables STC as a digital enabler to simplify the delivery and management of advanced in-car services and gives us a foundation for innovating and meeting the changing needs of customers as new services evolve,” commented Dr. Sultan bin Saeed, VP of Business Development at STC.
The suite of tools provided by Cubic, called Connected Car, includes a solution that makes it possible for drivers to remotely monitor and control their vehicles via a smartphone app. It also includes an emergency calling system capable of automatically notifying emergency services in the event of a car crash.
Currently, Cubic’s in-car connectivity solution can be found in more than five million vehicles across 100 countries. The solution is embedded into vehicles at the manufacturing stage, and it gives car manufacturers the ability to collect data on cars’ performance and issue remote software updates.
“Cubic’s connected software is driving performance for carmakers and providing in-car services in key markets. We are delighted to be working with STC to help car manufacturers activate new opportunities in a very significant market,” said Barry Napier, CEO of Cubic Telecom.
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Saudi Arabia has been making significant investments to improve its telecommunications infrastructure and prepare it for the era of the Internet of Things, enabled by 5G connectivity.
In the future, connected cars are expected to be part of a larger ecosystem consisting, among other things, of smart road infrastructure, such as intelligent traffic lights that are aware of real-time traffic conditions and are able to communicate with self-driving vehicles to help them safely reach their destinations.
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Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.
Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.
The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.
The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.
Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.
The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.
Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.
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CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.
The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
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