News
Windows 11 Is Coming: Here’s What To Expect
Wondering what the next-generation of Microsoft’s OS will look like? Here’s a glimpse.
Never say never. Even though Microsoft previously stated that Windows 10 is the last version of Windows ever to be released, we now have a strong reason to believe that the company has changed its mind. In a promotional tweet for the upcoming Microsoft Event, which is scheduled to take place on June 24th at 11 am ET, the Windows team shared an animated image of sunlight in the shape of the number eleven shining through a window, suggesting Windows 11.
Join us June 24th at 11 am ET for the #MicrosoftEvent to see what’s next. https://t.co/kSQYIDZSyi pic.twitter.com/Emb5GPHOf0
— Windows (@Windows) June 2, 2021
Unfortunately, that’s all we know about Windows 11 at this point. However, the lack of official information doesn’t stop us from talking about the features and improvements that Microsoft is likely working on.
Unified User Interface Design
The user interface of Windows 10 is still inconsistent, even though the operating system was first released in 2015. Just open a Universal Windows Platform (UWP) app, such as Microsoft Store, next to a Win32 app, such as Control Panel, and you’ll instantly see what we’re talking about.
Microsoft is already in the process of changing legacy icons to a brand-new icon set, and we expect Windows 11 to bring even more user interface improvements, finally unifying the look and feel of the operating system.
Xbox Streaming
Microsoft’s all-inclusive pass to the world of Xbox, called Xbox Game Pass, has been a great success, and the company can make it even more irresistible by allowing Xbox Series X / S owners to stream their favorite titles on PC.
Considering that we’re currently in the middle of a huge GPU shortage, it’s basically guaranteed that many gamers would be more than happy to give up some latency to play the latest shooter games using mouse and keyboard.
More Advanced Features
Microsoft has been making Windows power users happy by continuously expanding its set of freeware system utilities, called Microsoft PowerToys. The currently available utilities include a system-wide color picking utility, a window manager, add-ons that enable preview pane rendering in File Explorer, a Windows Shell Extension for quickly resizing images, and more.
Also Read: Microsoft To Finally Retire Internet Explorer In 2022
We expect some of these utilities to be integrated directly into Windows 11, which would help Microsoft further establish its operating system as the best choice for professionals.
News
Influencer Growth Fuels Saudi Creator Economy Surge
The Kingdom’s creator economy grew over 32% in Q1 2025, fueled by TikTok, UGC, and cost-per-action (CPA) influencer models.
Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network.
Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns. The trend shows a clear preference for authenticity, as audiences gravitate toward content that feels real and personal.
Mohannad Alzahrani, Co-founder and VP KSA of Stllr Network, highlighted the shift: “The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales”.
TikTok remains the dominant platform in this space, reportedly reaching 88% of the Saudi population. It also showed the sharpest rise in influencer-led transactions. Other platforms followed with solid, if less dramatic, growth: X was up 17%, Instagram increased by 12%, and Telegram by 10%.
In terms of content niches, beauty led the pack with a 56% growth rate, followed by lifestyle at 45.8% and fashion at 18.2%. Tech content also showed healthy traction at 10.6%, while entertainment, food, fitness, parenting, and gaming posted smaller — but still positive — gains.
Also Read: Top E-Commerce Websites In The Middle East In 2025
The report analyzed more than 300,000 influencer-driven purchases. These efforts translated into a 15% year-on-year jump in Gross Merchandise Value (GMV) and a 5% increase in the number of orders in 2024. Influencers themselves are seeing the benefit, with average order values hitting $54 and creator earnings rising by 14%.
A noticeable trend is the move away from fixed-rate deals. More influencers in Saudi Arabia are embracing hybrid compensation models — especially cost-per-action (CPA) setups that tie their earnings directly to performance.
As Anna Gidirim, CEO of Admitad, explains, “The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts”.
However, the ecosystem still shows a gender imbalance. The data indicates that 63% of creators in Saudi Arabia are men, while women account for just 37%.
Influencer Growth Fuels Saudi Creator Economy Surge
Dubai Integrates LiDAR & Digital Twins For Road Management
Starlink Launches Satellite Internet Service In Jordan
Free VPNs: Should You Be Using Them?
