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Matchmaking App Hawaya Lets Users Connect Based On Lifestyle Choices
Hawaya currently operates in 12 new countries, including Kuwait, Saudi Arabia, UAE, France, Germany, UK, Malaysia, Indonesia, the United States, and Canada.
Finding love is not easy, especially for singles in the Middle East, where conservative cultural norms don’t approve of any but the most traditional forms of matchmaking, which don’t seem all that appealing to many members of younger generations. But it’s not like young men and women in the Middle East are without modern options when it comes to finding the partner of their dreams. Hawaya, a Cairo-born matchmaking app, has recently celebrated 4 million users, and it’s now rolling out a feature that has the potential to expand its userbase even further: the ability to connect based on lifestyle choices with people from other regions.
Hawaya currently operates in 12 new countries, including Kuwait, Saudi Arabia, UAE, France, Germany, UK, Malaysia, Indonesia, the United States of America, and Canada. So far, it has resulted in 18,000 commitments, with 5,000 in Egypt alone.
“We’re seeing singles all over the region, women in particular, trusting in Hawaya to find their life partner more than ever before, which displays greater social acceptance for mobile matchmaking as an empowering tool for women to find their ideal life partner,” said Shaymaa Ali, Hawaya’s co-founder and Marketing Manager in the MENA region.
The new “Lifestyle Preferences” feature allows users to find their other half based on shared interests, likes, and dislikes. Users can now specify the geographic area they would like to explore, instead of always receiving matches that are located as close to them as possible.
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“Through innovation, tech, and cultural respect, Hawaya prides itself to be a progressive app that aims to destigmatize the taboo of online matchmaking, and empowering women to take their time and spark a real connection with the love of their lives,” added Sameh Saleh, Hawaya’s founder and CEO.
Since the 2017 launch of Hawaya, social acceptance of online matchmaking in the MENA region has seen a measurable improvement, but there’s still a long way to go before all users of matchmaking apps like Hawaya won’t feel the need to hide their identities.
News
The Petshop Launches UAE’s First Pet Care Super App
Dubai retailer folds shopping, bookings and pet records into one mobile hub that features reminders, personalization, and more.
The Petshop has introduced a “Super App” that pulls together shopping, service bookings and pet records into a single platform, pitching it as the first integrated pet care app of its kind in the UAE.
The release turns the company’s stores, services and e-commerce operation into one connected system. Instead of juggling calls, WhatsApp chats and paper notes, customers manage everything from one account.
Each pet gets a dedicated profile. Age, diet, medical notes and behavioral traits sit in one place and update over time. For households with multiple animals, it’s a practical fix: fewer lost details, fewer repeat explanations at the counter.
That data feeds the app’s personalization. Reminders, recommendations and service options adjust to the specific pet rather than defaulting to broad prompts.
Grooming, boarding, relocation, aquatics and wellness services are booked through the same flow. Users can check availability, lock in appointments and see past visits without hopping between tools. All of the key services can be accessed and booked with a few taps.
The company says records and documents are stored with added safeguards, including verified digital paperwork for sensitive information, while usage signals trigger timely prompts without exposing private data.
“Over the past fifteen years, we’ve grown alongside the pet community in the UAE and seen how pet ownership has evolved,” said Amr Hazem Youssef, CEO of The Petshop. “For pet families, care now depends on continuity, accurate information, and services that match real life, not isolated transactions. This app brings those elements into one place with a structure that supports reliable care”.
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He added: “Pets have individual needs that change over time, and those needs shape daily decisions around routines, health, and wellbeing. By keeping information organized and connecting services within one system, we can reduce friction for pet families and deliver greater consistency across the experience.”
Founded in 2011, The Petshop now operates 11 outlets across the United Arab Emirates, including megastores in Dubai Investment Park and Abu Dhabi’s Al Reem Island, plus an online catalogue of more than 12,000 products.
The Petshop Super App is available on both the App Store and Google Play.
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