During Riyadh’s recent XP Music Futures conference, delegates and industry thought leaders delved into some fascinating discussions surrounding the future of music production. Of particular interest was the topic of artificial intelligence and how AI tools could be integrated into the creative process of music production in new and innovative ways.

One notable attendee of XP Music Futures was Emdee Jabr, Senior Music Producer at Anghami. The industry professional has over a decade of experience and recently shared his thoughts on the emergence of artificial intelligence technology within the music industry.

Emdee believes that although AI can offer unique possibilities for musicians and producers, such as automated composition and intelligent sound processing, it lacks emotional depth. However, the Anghami producer does acknowledge that AI can significantly accelerate production workflows.

“[AI can help by] automating tasks, improving efficiency, and providing data-driven insights. However, it faces challenges in replicating human creativity, making it crucial to strike a balance between automation and human intuition to achieve a successful and innovative outcome”.

Although it’s clear that AI can work as a powerful production assistant, it seems to Emdee and other professionals that its full integration into the creative process is still very much a work in progress. The technology also raises several legitimate concerns.

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“On the negative side of AI, concerns arise regarding job displacement, potential homogenization of artistic expression, and the risk of over-reliance on technology, potentially diluting the human touch and intuition in art. The key is finding a balance that maximizes the benefits while preserving the unique aspects of human creativity”.

As a music producer, it’s clear that Emdee Jabr sees AI as a tool still in its beginning stages. The producer is keen to emphasize the importance of utilizing human creativity and using AI for inspiration rather than entirely replacing songwriters, musicians, and producers.