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Amazon.ae Debuts “It’s On Amazon Prime” Campaign Videos

The promotional films were specifically developed for the UAE in conjunction with Saatchi & Saatchi Middle East.

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amazon.ae debuts it's on amazon prime campaign videos
Amazon

Amazon.ae has rolled out its latest “It’s on Prime” platform and introduced a regional promotional campaign specifically targeting the UAE. The campaign was developed by Saatchi & Saatchi Middle East (ME) and consists of three new promo films and a range of social media ads, highlighting the variety of ways an Amazon Prime membership can make customers’ lives easier.

The films use a storytelling formula to promote benefits such as Free delivery, Amazon Fresh, and Prime Video, and feature a diverse collection of customers facing everyday challenges that can be solved by Amazon Prime.

Bruno Barbosa, Senior Creative Director for Saatchi & Saatchi ME, noted: “The biggest challenge was to find relevant and fresh insights that relate to the melting pot of nationalities across the UAE and craft stories that showcase all the benefits the brand has to offer without compromising on smooth and lighthearted storytelling”.

The first film shows a young woman moving out of her parents’ home. While the mother finds new ways to reach out as she misses her daughter, the young woman discovers a flair for cooking using Amazon Fresh and surprises her with a home-cooked dish.

In the second film, we see the day-to-day life of a couple with busy schedules and watch them find ways to connect. Amazon services help them buy items to make mornings easier, share home-cooked meals, and enjoy time watching their favorite shows.

The third film depicts the life of a family with a newborn baby. Amazon’s fast and free shipping helps them find simple ways to care for their baby while helping their eldest son connect with his younger brother.

Also Read: Adobe Reveals New AI Tools That Will Wow Photoshop Novices

Amazon’s Head of Marketing for the Middle East and North Africa, Moemen Elhamalawy, said: “We are incredibly proud to share this regional installment of the campaign with our customers in the UAE. The campaign is about sharing the various ways members can make the most of their Prime membership [and] we are proud to have collaborated with the Saatchi & Saatchi team to bring this vision to life.”

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Popcorn AI Raises $500,000 For “Conversational eCommerce”

The firm’s AI platform uses specialized chatbots to handle entire eCommerce journeys, from recommending products to seamless payments.

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popcorn ai raises $500,000 for conversational ecommerce
Popcorn AI

Dubai-based Popcorn AI has announced the closure of a pre-seed funding round that raised $500,000 for its revolutionary AI platform. The investment, led by Spring Studios with the backing of Salica Investments, Al Waha Fund of Funds, and prominent angel investors from Saudi Arabia, represents a key step forward in reshaping customer-business interactions using the power of conversational AI.

Unlike traditional chatbot systems, Popcorn AI’s platform is designed to redefine eCommerce by creating highly intelligent sales agents that handle entire customer journeys, from personalized product recommendations right through to seamless payment acceptance — all through a conversational experience.

The clever idea was recently tested to great success when one of Popcorn AI’s chatbot agents closed a $400,000 real estate transaction, handling everything from the first inquiry to the final sale. Early adopters have reported a massive 90% reduction in customer acquisition costs, along with a highly impressive 20% improvement in conversion rates, highlighting the platform’s potential to transform customer engagement across dozens of industries.

Josh Rodger, Principal at the Spring Studios fund, expressed enthusiasm for the project, saying, “We are proud to support Popcorn AI’s mission to reshape how businesses connect with their customers. Their innovative approach to conversational commerce has the potential to revolutionize industries and redefine the way customers experience digital transactions”.

Also Read: Top Free AI Chatbots Available In The Middle East

Meanwhile, Popcorn AI founder and CEO Yousef Al Arif declared: “The future of commerce is conversational,” adding, “Today’s consumers want shopping experiences that are instant, personalized, and effortless. We’re not building just another chatbot; we’re crafting intelligent commerce agents that understand context, recall customer preferences, and guide users through the entire shopping process, much like an expert salesperson would”.

Building upon a decade of experience scaling eCommerce and marketplace platforms across the MENA region, Al Arif has now achieved huge success with Popcorn AI, positioning the product at the cutting edge of AI-powered eCommerce. The platform has also made significant impacts in sectors such as real estate, and hospitality, signaling that conversational commerce is emerging as a powerful new model for digital businesses.

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