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Amazon To Deliver Thousands Of Iftar Meals Across The UAE
The e-commerce giant has partnered with the UAE Food Bank to deliver 50,000 kg of food during the Holy Month of Ramadan.
Amazon UAE has announced plans to continue its long-standing collaboration with the UAE Food Bank for the launch of the 2024 edition of “Iftar on Wheels”, a meal donation program supporting thousands of families in need. Now in its fourth year, the partnership will leverage Amazon’s massive fulfillment network to pack and distribute 50,000 kg of Iftar meals across the Emirates during the Holy Month of Ramadan.
Over the last four years, Amazon has contributed to delivering millions of fresh meals and grocery supplies to underserved communities. The 2024 edition of the Iftar on Wheels program will also kick off a company-wide volunteering initiative that will see employees dedicating thousands of hours to delivering produce to vulnerable families across the UAE.
Regarding the partnership, Manal Bin Yaroof, Executive Director of the UAE Food Bank, said, “The UAE Food Bank aims to entrench the values of social responsibility and volunteerism among individuals and organizations. We do this through sustainable partnerships with various entities to raise awareness and help reduce food waste in the country. Our partnership with Amazon is now in its fourth year and we are very happy to work together once again for the Iftar on Wheels program. Through Amazon’s scale and logistics expertise, we will further our goals by delivering meals to as many underprivileged people as possible during the Holy Month of Ramadan”.
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Iftar on Wheels is a part of Amazon’s wider global efforts to reduce food insecurity for underprivileged communities. As part of that process, the company continues to provide vital support to local partners in all of its operational regions who share the same commitment.
Prashant Saran, Director of Operations, Amazon MENA, said, “The Holy Month of Ramadan reminds us of the people who need our compassion. Amazon is committed to working side by side with local partners to make a positive impact in the community. This is a special time of the year when we continue to serve customers while at the same time utilizing our scale and expertise as a force for good in the community”.
Since its UAE launch, Amazon has continued to strengthen its presence and boost the order fulfillment experience for local customers. Today, Amazon’s operations network in the UAE spans three fulfillment centers, another three sorting centers, eight delivery stations, and a vast network of small and medium logistics businesses working as Delivery Service Partners.
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1,000 Drones Light The Dubai Sky For AC Milan Celebration
Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.
Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.
The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.
“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.
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Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.
This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.
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