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Apple Confirms iPhone 14 Launch Event On September 7th

Expect a refreshed iPhone lineup and new Apple Watches — though there’ll be few surprises due to an abundance of leaks.

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apple confirms iphone 14 launch event on september 7th
Apple

Apple has announced its next big product launch date. The Cupertino company has invited journalists for a September 7th event at the Steve Jobs Theater, situated on Apple’s main campus.

The launch will be the first in-person event hosted by Apple since the pandemic, at least if we discount the outdoor WWDC keynote from earlier this year. The invite, which contained the tagline “Far out”, is an intriguing choice — perhaps hinting at extended telephoto functionality for iPhones or representing a nod to some kind of satellite connectivity (something bouncing around the Apple rumor mill for a while).

iphone 14 color line-up

Either way, the proliferation of (almost certainly accurate) leaks means that we already know what the new Apple iPhone lineup will look like before the event begins:

  • iPhone 14 (6.1 inch)
  • iPhone 14 Plus, or Max (6.7 inch)
  • iPhone 14 Pro (6.1 inch)
  • iPhone 14 Pro Max (6.7 inch)

If you were expecting an iPhone Mini 14, you will almost certainly be let down. The company is thought to be ditching the model, despite overwhelmingly positive reviews, as sales have been pretty disastrous since its release.

So what can we expect from the lineup? Well, the biggest news would be the release of the iPhone 14 Plus (or Max), a 6.7-inch version of the standard iPhone 14, to match the two sizes offered by the Pro models. Speaking of the flagship phones, Apple is rumored to be beefing up the main cameras of both iPhone 14 Pros, with a much larger 48MP sensor and an autofocus enabled front-facing camera.

What else can we expect from the new handsets?

Rumors are circulating that the infamous notch will be axed in favor of a punched hole for the front camera and a pill-shaped cut-out for the Face ID sensor. Apple is also expected to add an always-on mode for the screen (iPhone Pro versions only) using the variable refresh rate of the screen to preserve the battery by slowing it to 1Hz.

Also Read: Disney+ Releases New MENA Content In September

As well as the refreshed iPhone lineup, three new Apple Watches may be announced at the event. The Apple Watch Series 8 is rumored to look just like the Series 7 but will include a body temperature sensor. There are also hints that a cheaper SE watch will also surface, along with a high-end model featuring a larger battery and chunky screen.

Although there are rumors of new Macs, iPads, and Airpods, we’re not expecting to see anything revolutionary materialize at the same event.

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Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia

The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.

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rabbit expands hyperlocal delivery service in saudi arabia
Rabbit

Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.

The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.

The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.

Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.

The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.

Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.

Also Read: Top E-Commerce Websites In The Middle East In 2025

CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.

The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.

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