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Apple Confirms iPhone 14 Launch Event On September 7th

Expect a refreshed iPhone lineup and new Apple Watches — though there’ll be few surprises due to an abundance of leaks.

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apple confirms iphone 14 launch event on september 7th
Apple

Apple has announced its next big product launch date. The Cupertino company has invited journalists for a September 7th event at the Steve Jobs Theater, situated on Apple’s main campus.

The launch will be the first in-person event hosted by Apple since the pandemic, at least if we discount the outdoor WWDC keynote from earlier this year. The invite, which contained the tagline “Far out”, is an intriguing choice — perhaps hinting at extended telephoto functionality for iPhones or representing a nod to some kind of satellite connectivity (something bouncing around the Apple rumor mill for a while).

iphone 14 color line-up

Either way, the proliferation of (almost certainly accurate) leaks means that we already know what the new Apple iPhone lineup will look like before the event begins:

  • iPhone 14 (6.1 inch)
  • iPhone 14 Plus, or Max (6.7 inch)
  • iPhone 14 Pro (6.1 inch)
  • iPhone 14 Pro Max (6.7 inch)

If you were expecting an iPhone Mini 14, you will almost certainly be let down. The company is thought to be ditching the model, despite overwhelmingly positive reviews, as sales have been pretty disastrous since its release.

So what can we expect from the lineup? Well, the biggest news would be the release of the iPhone 14 Plus (or Max), a 6.7-inch version of the standard iPhone 14, to match the two sizes offered by the Pro models. Speaking of the flagship phones, Apple is rumored to be beefing up the main cameras of both iPhone 14 Pros, with a much larger 48MP sensor and an autofocus enabled front-facing camera.

What else can we expect from the new handsets?

Rumors are circulating that the infamous notch will be axed in favor of a punched hole for the front camera and a pill-shaped cut-out for the Face ID sensor. Apple is also expected to add an always-on mode for the screen (iPhone Pro versions only) using the variable refresh rate of the screen to preserve the battery by slowing it to 1Hz.

Also Read: Disney+ Releases New MENA Content In September

As well as the refreshed iPhone lineup, three new Apple Watches may be announced at the event. The Apple Watch Series 8 is rumored to look just like the Series 7 but will include a body temperature sensor. There are also hints that a cheaper SE watch will also surface, along with a high-end model featuring a larger battery and chunky screen.

Although there are rumors of new Macs, iPads, and Airpods, we’re not expecting to see anything revolutionary materialize at the same event.

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Flowwow Reveals AI-Powered Rebrand, Blending Tech With Emotion

The new look includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting aims for further expansion.

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flowwow reveals ai-powered rebrand blending tech with emotion

Flowwow, a UAE-based gifting marketplace that partners with local shops in more than 30 countries, has introduced a refreshed brand identity, built by merging artificial intelligence with human creativity. The rebranding includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting the company’s evolving position in the gifting sector.

Flowwow’s CEO and Co-founder, Slava Bogdan, explained: “From our roots as a flower delivery service, Flowwow has evolved into a marketplace for gifts and emotions in over 30 countries. [Our] strategic vision has become the cornerstone of our rebranding. Flowwow remains the platform that blends the best of both worlds: the personal touch of local entrepreneurs and the convenience of cutting-edge technology. We’ve redefined the gifting experience, making it effortless, enjoyable, and truly personal”.

flowwow rebrand design

The company has utilized AI to break away from conventional design limitations, resulting in a more dynamic and engaging brand presence. By leveraging Midjourney’s neural networks, Flowwow generated thousands of images to assist designers in ideating the new identity, accelerating the creative process by up to 20%.

As part of its rebranding, Flowwow aims to expand into a full-service global gifting platform, offering both innovation and convenience. Recognizing the potential of e-gifting in the MENA region, Flowwow is planning to onboard additional local vendors while expanding product lines to over 25 categories to suit regional preferences, including pastries, indoor plants, fragrances, hamper boxes, and home decor.

Also Read: Adobe Releases Firefly Generative AI Video Tools In Beta

The company is also committed to supporting local businesses, working with SMEs to drive economic growth in the MENA region’s burgeoning e-commerce sector. Research indicates that the UAE’s gifting market is expected to grow at a CAGR of 14.7% through 2029, while the overall e-commerce market will rise by 8.63% annually, reaching $10.56 billion by the same year.

Flowwow aims to capitalize on this growth by expanding further into the MENA region and further afield by 2024-2025.

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