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Bedu Has Built A Metaverse Of The UAE’s Planned Mars Trip

The simulation, known as Metaverse Project 2117, hopes to host 100 million users over the next 10 years.

Published

4 years ago

September 26, 2022

bedu has built a metaverse of the uae's planned mars trip

Bedu, a Dubai-based start-up focused on metaverse projects, has unveiled a new virtual environment showcasing the UAE’s future space exploration plans, including the proposed mission to Mars.

The project relies heavily on blockchain technology and decentralized hosting to enable the company to deliver a high-quality virtual experience. The project is known as “2117”, after the UAE’s planned Mars 2117 initiative, which aims to create a habitable colony on the red planet known as the “Mars Scientific City”.

The Mars metropolis will have food laboratories and its own water, food and energy harvesting technologies, using 3D printing to help overcome some of the complexities of building in such a harsh environment.

Earlier this week, Bedu signed an agreement with the Mohammed bin Rashid Space Center, which will assist Bedu in developing its unique metaverse, which will function like a real-life economy, with all the infrastructure and regulatory framework needed over the coming years.

“Mars is a destination aligned with [the UAE’s] vision and direction. Our focus is on creating a world where people can socialize, network, and live together without differentiating race, culture, and religion. […] As with any technology, it will impact multiple pillars, and the economic factor is one of the most important pillars,” says Amin Al Zarouni, chief executive of Bedu.

Also Read: Saudi Arabia To Send First Female Astronaut Into Space By 2023

The metaverse is part of the internet’s transition to Web3, which relies heavily on blockchain and decentralization while focusing on openness and greater user utility. The result is the ability to create entire 3D digital worlds, and the UAE, in particular, has taken significant steps to promote the technology, including the development of the Dubai Metaverse Strategy, which aims to create 40,000 jobs and pump $4 billion into the UAE’s economy over the next five years.

Despite rapid progress, Mr. Al Zarouni of Bedu is keen to point out that the metaverse is still in its early stages, but is estimated to hit the mainstream in the next 5-10 years.

Related Topics:Metaverse United Arab Emirates

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Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

7 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.