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Carrefour City+ In Mall Of The Emirates Becomes Dubai’s First Contactless Store

Besides the shopping experience, the contactless checkout system also improves the store’s inventory management.

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carrefour city+ in the mall of the emirates becomes dubai's first contactless store
Majid Al Futtaim - Carrefour

The impact of digital technology on the way we shop has been profound — just consider the fact that we can now order about anything we want online with a few simple clicks and have it shipped from the other side of the world in a few days (if you’re willing to pay for express shipping, of course). Now, shoppers at Carrefour City+ in Mall of the Emirates can simply grab anything they want and leave without going through the traditional checkout process, which, as you probably are personally familiar, can be a painfully slow experience.

“Carrefour City+ has been designed to make life easier by using technology to remove friction and enhance the retail experience,” revealed Hani Weiss, Chief Executive Officer at Majid Al Futtaim Retail. “The store represents a huge leap forwards for retail in the UAE and region as Carrefour continues to innovate to meet the needs of the present whilst anticipating future shopping trends”.

carrefour city+ checking into store

The retail and leisure operator Majid Al Futtaim (MAF) has enabled the first contactless checkout experience in Dubai using artificial intelligence and the current MAF Carrefour App. Here’s how it works in practice:

  • A customer enters the store using the MAF Carrefour App.
  • The customer can then simply pick any items from the shelves.
  • Artificial intelligence identifies each picked item.
  • All items are automatically added to a digital shopping basket.
  • When the customer walks out of the store, payment is automatically made for the content of the digital shopping basket.

Also Read: Yela Secures Over $2M To Connect Arab Fans & Celebrities Via Video Messages

Carrefour City+ stocks over 1,300 items, including basic food items, ready-to-go meals, and personal hygiene products. Besides the shopping experience, the contactless checkout system also improves the store’s inventory management, ensuring pinpoint accuracy at all times. Does this sound like a shopping experience you’d be interested in?

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LEAP 2024 Will Shine A Light On Female Innovators In Technology

Women comprise nearly a third of the event’s speaker lineup alongside a dedicated program of high-level content, investment, and mentorship.

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leap 2024 will shine a light on female innovators in technology

LEAP 2024, a premier global technology event, will highlight the achievements of women in the technology sector as it returns for its third edition at the Riyadh Exhibition and Convention Centre in Malham district from March 4 to 7.

Hosted by Tahaluf, a strategic collaboration between Informa PLC, the Events Investment Fund (EIF), and the Saudi Federation for Cybersecurity, Programming, and Drones (SAFCSP), LEAP 2024 will feature a dedicated program titled “Women in Tech”. The program will offer enriching content, investment opportunities, networking sessions, mentorship programs, and a special startup award.

leap 2024 event women in tech

The initiative aims to inspire women to actively participate in the technology industry, aligning with broader diversity efforts. Reflecting the Kingdom’s commitment to equality, the focus on “Women in Tech” coincides with the increasing female participation at LEAP events.

Annabelle Mander, Senior Vice President of Tahaluf, emphasized the event’s commitment to gender inclusivity, stating, “Female representation is across all of LEAP’s features and reflects the event’s mission of driving economic diversification and providing market access to international business. Within Tahaluf itself, half of our team members are women, and women make up half of our SMT, too”.

Also Read: Saudi Arabia Aims For 70% Cashless Transactions By 2025

The “Women in Tech” program will feature distinguished speakers including Nadine Hachach Haram, CEO and Founder of Proximie, and Sahar Albanarna from IMPACTIQUE Bahrain, who explained: “Over 26 million women worldwide with professional experience and degrees are not in the global workplace. This demographic includes a huge pool of untapped talent which technology can help unleash to fuel the co-creation of exponential solutions across multiple sectors. To help women access productive employment, we urge industry leaders to support high-impact female entrepreneurs as a means to boost their economies and accelerate the UN’s sustainable development goals by promoting inclusive and sustainable economic growth”.

The event will also provide a platform for female-led startups and entrepreneurs to pitch for funding and support through various initiatives such as the Women’s Investor Forum, Entrepreneur Mentorship Scheme, and the Aviatrix Award at the Rocket Fuel pitch competition, offering a prize fund of US$150,000.

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