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Yela Secures Over $2M To Connect Fans & Celebrities Via Video Messages

Yela gives you access to personalized video messages from your favorite A-list celebrities from around the MENA region.

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yela secures over $2 million to connect fans and celebrities via video messages
Yela

Yela, a platform that aims to connect fans and celebrities via personalized video messages, has secured $2.2 million from global investors to support its launch in its first pre-seed round of funding.

The list of investors includes Justin Mateen (co-founder of Tinder), Sean Rad (co-founder of Tinder), and Razmig Hovaghimian (a board member at Rakuten). The creators of the platform, Alex Eid and Marc Dakroub, claim that they’ve been able to secure the backing of such high-profile investors by offering exclusive access to A-list celebrities, including Amr Diab, Haifa Wehbe, Youssra, Ahmed El Sakka, Mohamed Henedy, Chico, Ghada Addel, Amr Youssef, and Mostafa Shaban, just to give a few examples.

Yela differs from its main competition, American video-sharing website Cameo, by targeting the MENA and South Asia market, whose population is relatively young and tech savvy.

“We’re differentiated in the region we cover, the type of creators we are onboarding, and the audience we are targeting,” said Yela CEO Alex Eid. “Also, the team is made up of second- and third-time venture backed entrepreneurs, with a passion for the product.”

Also Read: Anghami Lab Venue To Bridge Digital And Traditional Entertainment

Because Yela is currently in private beta, users are required to join a waiting list to get early access and unlock rewards. The first 5,000 users were able to secure priority access to the platform and get $100 worth of credits as a bonus. Now, up to 10,000 users can get only $40 worth of bonus credits. Supported payment methods include Visa, Mastercard, American Express, and PayPal.

Platforms like Yela can be seen as products of the ongoing monetization of human interactions, which has been made possible by the internet and online payment methods. Their usage has increased significantly during lockdowns, likely as a result of people craving social interactions and being more willing to pay for them.

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Amazon Partners With Music Streaming Service Anghami

Prime subscribers in Saudi Arabia and the United Arab Emirates will automatically get a free six-month subscription to Anghami Plus.

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amazon has partnered with music streaming service anghami

Amazon’s Prime subscription service offers an excellent value proposition because it includes not only free shipping but also access to a huge library of songs, among other things. Unfortunately for music lovers in the MENA region, the Amazon Prime music library includes mostly songs from English-speaking countries. But that’s about to change soon because Amazon has partnered with Anghami, the first legal music streaming platform and digital distribution company in the Arab world.

As a result of the new partnership, Prime subscribers in Saudi Arabia and the United Arab Emirates will automatically get a free six-month subscription to Anghami Plus, a premium subscription service that offers an unlimited access to Anghami’s large content catalog and unlocks extra features such as the ability to play songs offline, display lyrics, and enjoy music in high quality.

amazon prime anghami plus offer

“This collaboration with Anghami is a perfect example of how we work together with leading local brands to innovate on members’ behalf, offering them the best experience possible,” said Ronaldo Mouchawar, Vice President of Amazon Middle East and North Africa. “We’re excited to see Prime members in both Saudi Arabia and the UAE enjoy Anghami Plus and all it has to offer, alongside other shopping, savings and entertainment benefits already included in their membership”.

The partnership with Amazon is guaranteed to help Anghami realize its global ambitions and compete with other music streaming services, most notably Spotify and Deezer.

Also Read: Truecaller Wants To Raise Over $100 Million In Stockholm IPO

Several months ago, Anghami entered into a merger agreement with publicly traded special purpose acquisition company (SPAC) Vistas Media Acquisition Company Inc. The goal is to list Anghami on the New York NASDAQ exchange, giving it access to global growth capital.

Currently, Anghami provides its users access to more than 57 million Arabic and international songs, as well as podcasts and live radio. Amazon Prime subscribers who decide to keep using Anghami can get an additional 50% discount for the next six months.

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