Connect with us

News

Apple’s California Streaming Event Is Set To Take Place On September 14

The online event will be broadcasted from Apple Park, Apple’s corporate headquarters.

Published

on

apple's california streaming is set to take place on september 14
Apple

After weeks of intense speculation and rumors, Apple has finally announced that its next special event will take place on Tuesday, September 14 at at 1 PM ET. The event is called California Streaming, and it will be broadcasted from Apple Park, the corporate headquarters of Apple.

The event invitation page shows a glowing Apple logo floating over a lake against a darkening sky. The logo hides a clever Easter egg that you can reveal by tapping it on an ARKit-compatible iOS device. When you do that, the ARKit viewer pops up, rendering an augmented reality version of the logo over your surroundings. You can then zoom into the logo and enter the image on the invitation page. Pretty cool stuff!

iPhone 13 Will Be The Star Of The Show

It’s no secret that Apple will introduce a new iPhone at this year’s fall event. Apple’s ‌iPhone 13‌ models (a 5.4-inch ‌iPhone 13‌ mini, a 6.1-inch ‌iPhone 13‌, a 6.1-inch ‌iPhone 13‌ Pro, and a 6.7-inch ‌iPhone 13‌ Pro Max) are expected to be very similar to the iPhone 12 models that were released last year.

The biggest change will likely be the 120Hz ProMotion display, but Apple will almost certainly reserve it for the Pro models. Besides a high refresh rate screen, Apple customers can look forward to a smaller notch, the A15 chip, faster 5G technology, and improved cameras.

More Announcements To Look Forward To

Besides the refresh of the entire iPhone lineup, the California Streaming event is expected to introduce the first redesign of the Apple Watch in years. Thanks to a new lamination technique, the Apple Watch Series 7 will bring the display closer to the cover glass, making it look even more stunning than before.

The AirPods 3 have reportedly been in mass production since August, so the event provides the perfect opportunity for their introduction. Their design is rumored to be much closer to the AirPods Pro, and they may get active noise cancellation to make the redesign feel more justified.

Advertisement

📢 Get Exclusive Monthly Articles, Updates & Tech Tips Right In Your Inbox!

JOIN 23K+ SUBSCRIBERS

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Microsoft Plans $10 Billion-Plus Gulf Expansion Despite Iran Conflict

Security is shaping Microsoft’s approach, from resilience work with governments to what it will say about how the money splits by country.

Published

on

microsoft plans $10 billion plus gulf expansion despite iran conflict
Microsoft

Microsoft is planning more than $10 billion of investment across the UAE, Saudi Arabia, Qatar and Kuwait through 2030, Vice Chair and President Brad Smith told Reuters, calling the spending schedule aggressive. The Iranian conflict that began on February 28 has not persuaded the company to scale back.

“We’re sustaining all the investments we planned to make before this conflict started, and we are in fact adding to them,” Smith said. The $10 billion-plus total does not, however, show how large those additions are.

The investment, which Smith described as part of Microsoft’s continued infrastructure expansion, is aimed at cloud and AI infrastructure and at the company’s growing regional operations. Microsoft also intends to put more than $400 million into subsea and terrestrial connectivity across the Middle East by 2030.

The spending fits the region’s own ambitions too. Gulf governments have been investing heavily in AI infrastructure as part of a push to diversify their economies beyond oil and gas and turn themselves into global technology hubs. Major cloud and AI providers have been drawn in part by the land and relatively low-cost energy on offer.

Microsoft is widening its partnerships with regional AI companies, though not on identical terms. In 2024, it invested $1.5 billion in Abu Dhabi-based G42 for a minority stake, and Smith currently sits on G42’s board. Saudi Arabia’s Humain and Qatar’s Qai are working with Microsoft on selected priority areas, but Smith said the company does not plan to make capital investments in either.

Also Read: Egypt’s Mobile Wallets Are Booming, But Cash Still Has Power

The conflict has added another strand to Microsoft’s work in the region. Since it began, Smith said, the company has supported regional partners with digital resilience assessments, and it is now working with Gulf countries through a digital resilience initiative focused on preparedness and the protection of critical data.

So far, the company has given no country-by-country breakdown of the investment, citing security among other factors. So while the headline figure is public, how Microsoft divides the spending among the four countries is not.

Continue Reading

#Trending