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Decentraland Just Hosted The UAE’s First Metaverse Wedding
After the online ceremony, the couple held a metaverse afterparty where they interacted with those who joined and partied for hours.
When two people from different parts of the world decide to get married, they face many difficult challenges, and one of them is figuring out the logistics of getting their family and friends to attend the ceremony.
After all, plane tickets are not cheap, and not everyone is healthy enough to travel thousands of miles. Florian Ughetto and Liz Nunez, the owners of Easy Wedding Georgia, have come up with a truly cutting-edge solution: they decided to get married in the metaverse.
More specifically, the couple walked down the aisle in their own private Decentraland plot on May 19, accompanied by close family, friends, and select guests.
“We dreamt of flying in our family and friends from France and Paraguay to Dubai to attend our wedding. However, Covid and legal hurdles played spoilsport. That is when we decided to take things to the metaverse,” said Florian Ughetto.
During the wedding, their avatars were dressed in a black and brown suit and a white dress, both of which were purchased on OpenSea, the world’s largest NFT marketplace. As they exchanged their vows and said, “I do,” their guests were enjoying the ceremony from the comfort of their own homes using laptops and smartphones.
After the online ceremony, the couple held a metaverse afterparty where they interacted with those who joined and partied for hours.
Also Read: A Beginner’s Guide To Getting Started With NFTs
The biggest challenge Florian Ughetto and Liz Nunez faced when organizing the metaverse wedding was ensuring that everyone had a stable connection to the internet. To be extra safe, they had recorded backups of their vows at hand, but, fortunately, they were not needed.
The fact that people are already getting married in the metaverse even though the new iteration of the internet is still in its infancy goes to show just how huge its potential is, and it will be interesting to see what its impact on our lives will be a few years from now.
News
Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia
The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.
Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.
The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.
The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.
Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.
The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.
Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.
Also Read: Top E-Commerce Websites In The Middle East In 2025
CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.
The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.
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