News
Dubai-Based Carasti Lets You Rent A Car For Up To Two Years
Carasti describes itself as an all-inclusive car subscription app that removes all the hassle associated with car ownership, such as service and maintenance, while preserving all the benefits.

Due to environmental and safety regulations, as well as rising costs of insurance and fuel, the cost of car ownership has never been higher. While modern public transportation systems in many countries already provide an attractive alternative, the recent COVID-19 pandemic has highlighted their limitations. Fortunately, there’s another option available: long-term car renting, and McKinsey predicts that it will generate almost 30 percent of the automotive industry’s revenue by 2030 thanks to startups like Carasti, which has just launched its service following a successful pre-Series A funding round last month.
Based in Dubai, Carasti describes itself as an all-inclusive car subscription app that removes all the hassle associated with car ownership, such as service and maintenance, while preserving all the benefits.

Carasti
“Our subscription model aims to make car ownership as flexible and affordable as possible, providing our customers with an easy alternative to car ownership,” explains the company’s CEO, Claudio Esposito-Aiardo. “There are no hidden costs, no extra fees, and no financial surprises. We simply don’t believe that you should be weighing yourself down with debts, bank loans, and payments just to drive a car.”
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Carasti users can choose between two distinct subscription models. The month-to-month subscription model provides access to a variety of nearly new cars with a monthly, 6 month or yearly commitment. The mini lease subscription model lets users choose a 12 or 24-month plan on a brand-new car.
Regardless of which model you pick, you always have to provide only your Emirates ID, driving license, passport copy, or visa copy. All subscriptions include insurance, maintenance, roadside assistance, and flexible car switching. Carasti supports both Android and iOS devices, and your first car can be delivered to you in as little as 4 hours from downloading it.
News
Google Pay Launches In Lebanon With Support From Multiple Banks
Bank Audi, Neo Digital Bank, and Whish Money are all offering support for Mastercard and Visa cardholders.

Google Pay has officially launched in Lebanon, allowing Android users to make secure, contactless payments via their smartphones. The rollout has been quickly supported by BLOM, BLF, Whish Money, Bank Audi, and its digital banking offshoot Neo Digital Bank. Customers of all three services can now add eligible Mastercard and Visa payment cards to their Google Wallets.
The integration enables in-store tap-to-pay transactions, as well as online and in-app purchases, using the same cards users already carry. For Bank Audi and Neo Digital Bank, the launch covers Mastercard products; for Whish Money, BLOM, and BLF it includes Visa cards. Payments are processed through the Google Pay platform, which maintains cardholder privacy while extending standard card protections.
To begin using the service, customers can download the Google Wallet app from Google Play, select “Add to Wallet,” and follow a short verification process. Once set up, payments can be made with a single tap — eliminating the need to carry physical cards or cash.
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“This launch represents a significant milestone in our commitment to digital innovation and customer convenience,” said Toufic Koussa, CEO at Whish Money. “By making Whish Visa Card available on Google Pay, we’re enabling our customers to make everyday transactions faster, more secure, and more inclusive. It’s about giving them the tools they need to transact seamlessly, wherever they are”.
The move follows the official activation of Google Pay in Lebanon on June 24, 2025, and marks a notable expansion of mobile payment options in a market where Apple Pay has yet to gain traction. Google’s entry is expected to increase digital wallet adoption among Android users and pave the way for further collaborations with regional financial institutions.
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