News

Dubai Is Building A New Mall In The Metaverse

The virtual shopping center will set a new standard for immersive online shopping experiences.

Published

1 year ago

February 16, 2023

dubai is building a new mall in the metaverse

The metaverse still feels like a distant and obscure concept for average consumers. However, for leading brands, this parallel digital universe is already worth investing in, and retailers are building out virtual stores as quickly as possible.

Retail group Majid Al Futtaim has taken metaverse retail to its next logical progression, unveiling the “Mall of the Metaverse” in Decentraland to compliment its brick-and-mortar outlet.

Customers will be able to engage with “immersive retail experiences” in the new virtual mall, where various brands, including Carrefour, VOX Cinemas, THAT Concept Store, Ghawali, and Samsung Store, will soon set up for business.

vox cinema mall of the metaverse dubai

Khalifa bin Braik, CEO of Majid Al Futtaim Asset Management, is confident that the Mall of the Metaverse “will become a prominent retail and entertainment destination for customers who seek digital experiences from their favorite brands.”

magic planet mall of the metaverse dubai

Meanwhile, Fatima Zada, the director of Omnichannel and Digital, Majid Al Futtaim Shopping Malls, notes an increase in demand for digital experiences, with his team using “behavioral science and data” to plan a retail future that eclipses simple online shopping.

Also Read: Introducing Bard, Google’s Response To ChatGPT

Dubai has already made significant progress in metaverse development, and last year, the Dubai Mall unveiled a digital version of its Etisalat store. These announcements collectively aid the city’s metaverse strategy, which hopes to create 40,000 jobs and bring $4 billion to the economy over the next five years.

News

Volvo And Aurora Announce Their First Self-Driving Truck

The new autonomous goods vehicle was revealed at the ACT Expo in Las Vegas.

Published

3 hours ago

May 21, 2024

Nour Nasir

volvo and aurora announce their first self-driving truck

Volvo / Aurora

Vehicle maker Volvo and self-driving specialist Aurora have revealed their first production truck with full autonomous capabilities, after first announcing a partnership three years ago. The companies showed off the product of their collaboration, known as the Volvo VNL Autonomous truck, at the ACT Expo in Las Vegas.

The truck, which will be manufactured by Volvo, uses Aurora’s self-driving platform, known as Aurora Driver. The system uses multiple high-resolution cameras, LiDAR sensors and imaging radars, and can detect objects up to 400 meters away.

Aurora’s platform has already been driven billions of miles in training simulations, and around 1.5 million miles on real public highways. As well as a wide range of imaging and sensing technologies, the truck will also feature redundant steering, braking, communication, computation, power management, energy storage and vehicle motion management systems, ensuring it can operate safely alongside other road users.

Also Read: NETGEAR’s Orbi 970 Routers Offer Powerful Wi-Fi 7 Connectivity

When the first 20 Aurora autonomous trucks make their debut in North America next month, they will still be overseen by human drivers until testing is complete. Aurora intends to deploy trucks between Dallas and Houston in the near future, but it’s unclear whether the fleet will consist of Volvo machinery or vehicles from another partner.

Volvo announced at the Las Vegas event that it has already begun manufacturing a test fleet of the VNL Autonomous trucks at its New River Valley factory in Virginia. Nils Jaeger, President of Volvo Autonomous Solutions, explained that the truck was the “first of [the company’s] standardized global autonomous technology platform,” and added that it would enable Volvo “to introduce additional models in the future”.