News

Dubai Launches The World’s Largest Ocean Restoration Project

The Dubai Reefs program will serve as a blueprint for sustainable ocean living while helping to blunt the impact of climate change.

Published

3 years ago

May 10, 2023

Nour Nasir

dubai launches the world's largest ocean restoration project

URB

Dubai has announced a bold new initiative known as “Dubai Reefs” that will help to tackle environmental degradation with the construction of a massive 200 square kilometers of artificial reefs.

The program will generate up to 30,000 new jobs during its development and will eventually become home to 1 billion corals and around 100 million mangrove trees.

The artificial reefs will also host a sustainable floating marine research unit. The institute will closely monitor Dubai’s marine and coastal ecosystems, boosting the country’s green credentials and helping to drive eco-tourism.

dubai reefs ocean front

Speaking of the tourist economy, once established, the artificial reefs will house floating eco-lodges, as well as residential, retail, and hospitality units running on solar and hydro (wave-powered) energy. Meanwhile, Regenerative Ocean Farming — an environmentally-friendly food production technique — will also form a cornerstone of the project.

dubai reefs floating eco-lodges

The CEO of the architectural studio URB, who is responsible for the design of the project, said, “The health of our cities is intrinsically tied to the health of our oceans [which will be] entirely different by the end of the century if we don’t take action today. […] As an innovative coastal city, Dubai is best positioned to lead such a transformation. Beyond creating a unique resilient destination for eco-tourism and marine research, Dubai Reefs aims to become a blueprint for ocean living while mitigating the impacts of climate change”.

Also Read: Sultan Al Neyadi Becomes The First Ever Arab To Spacewalk

The ultimate goal of the Dubai Reefs project goes beyond transforming the city into an eco-destination. Urban planners need to explore the possibilities of a floating metropolis where the ocean and city thrive in balance, given that sea levels are predicted to rise dramatically over the next century.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

6 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.