News

e& To Become A Major Stakeholder In The Careem Super App

e& will invest $400 million into the Careem Super App, in line with plans to transform the brand into a global technology and investments group.

Published

3 years ago

April 10, 2023

Nour Nasir

Careem

e& has announced a new $400 million deal with Uber, and its local subsidiary Careem. The technology and investment group will acquire a majority stake in the Careem Super App, though the ride-hailing service will remain in Uber’s ownership and continue to offer its existing food delivery, micro-mobility, and fintech services to customers across the MENA region.

“We are excited to bring e& into the family. Their passion for uplifting the region and the synergies across their portfolio is extremely valuable. With two strong partners in e& and Uber, I have no doubt that we will build the preeminent technology platform of the region,” says Mudassir Sheikha, Careem CEO, and co-founder.

Careem will use the investment to expand core services and the Careem Plus subscription program, with the aim of becoming North Africa and the Middle East’s “everything app”.

Careem expects significant benefits from the e& partnership, including access to a customer base of 163 million subscribers across 16 countries. The investment will also unlock e&’s extensive experience in scaling complex tech ventures into new regions.

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“The shared vision between e& and Careem is exciting, and we believe that together we’ll be able to enhance our impact across different markets in the region while pushing the boundaries of customer experience,” says e& Group CEO Hatem Dowidar.

Since being acquired by Uber in 2020, Careem has evolved into a multi-service app offering more than 12 individual services. Since the COVID-19 pandemic, UAE food delivery subsidiary Quik has grown 46X, with orders increasing by 86%. Meanwhile, micro-mobility service Careem Bike saw gains of 61%, while the company also brought new third-party services under its umbrella, including rental cars, spas, and laundry services.

Completion of the latest deal with e& will see even more comprehensive services offered, though the investment is still subject to regulatory approval and other administrative procedures.

News

The Petshop Launches UAE’s First Pet Care Super App

Dubai retailer folds shopping, bookings and pet records into one mobile hub that features reminders, personalization, and more.

Published

3 days ago

February 6, 2026

Nour Nasir

the petshop launches uae's first pet care super app

The Petshop has introduced a “Super App” that pulls together shopping, service bookings and pet records into a single platform, pitching it as the first integrated pet care app of its kind in the UAE.

The release turns the company’s stores, services and e-commerce operation into one connected system. Instead of juggling calls, WhatsApp chats and paper notes, customers manage everything from one account.

Each pet gets a dedicated profile. Age, diet, medical notes and behavioral traits sit in one place and update over time. For households with multiple animals, it’s a practical fix: fewer lost details, fewer repeat explanations at the counter.

That data feeds the app’s personalization. Reminders, recommendations and service options adjust to the specific pet rather than defaulting to broad prompts.

Grooming, boarding, relocation, aquatics and wellness services are booked through the same flow. Users can check availability, lock in appointments and see past visits without hopping between tools. All of the key services can be accessed and booked with a few taps.

The company says records and documents are stored with added safeguards, including verified digital paperwork for sensitive information, while usage signals trigger timely prompts without exposing private data.

“Over the past fifteen years, we’ve grown alongside the pet community in the UAE and seen how pet ownership has evolved,” said Amr Hazem Youssef, CEO of The Petshop. “For pet families, care now depends on continuity, accurate information, and services that match real life, not isolated transactions. This app brings those elements into one place with a structure that supports reliable care”.

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He added: “Pets have individual needs that change over time, and those needs shape daily decisions around routines, health, and wellbeing. By keeping information organized and connecting services within one system, we can reduce friction for pet families and deliver greater consistency across the experience.”

Founded in 2011, The Petshop now operates 11 outlets across the United Arab Emirates, including megastores in Dubai Investment Park and Abu Dhabi’s Al Reem Island, plus an online catalogue of more than 12,000 products.

The Petshop Super App is available on both the App Store and Google Play.