News

Mastercard & Women Choice Launch Social Innovation Incubator

The new partnership will create employment opportunities for 1 million female entrepreneurs and help to drive economic growth across the MENA region.

Published

2 years ago

April 11, 2023

Nour Nasir

Mastercard

Women Choice, an international organization dedicated to female personal and professional development, has partnered with Mastercard to launch a new program called the “Social Innovation Incubator (SII) For Women’s Employment”. The scheme will help to create employment opportunities for women across the Middle East and North Africa (MENA) while also boosting economic growth and development in the region.

Over the next five years, the Women Choice and Mastercard partnership will provide comprehensive support and employment opportunities for MENA women through a program of mentorship that will encompass business planning, HR, and recruitment.

“We are excited to launch this program and to have the support of a global organization like Mastercard, which is genuinely committed to bringing change and improving the situation of women in the workplace,” says Nezha Alaoui, Founder & CEO of Women Choice.

Also Read: UAE Digital Technology Spending To Hit $20 Billion By 2026

Nezha Alaoui will also form part of the jury on the second edition of Mastercard’s Women SME Leaders Awards. The card provider has been at the forefront of several equitable and inclusivity-based projects in recent years. The new Woman Choice collaboration will provide substantial employment support for MENA women and directly place at least 1,000 female entrepreneurs in their respective enterprises.

The incubator program will first launch in the UAE and Morocco, with the whole MENA region eventually benefitting from the business initiatives and training. SII for Women Employment also aligns well with Mastercard’s commitment to add 25 million women entrepreneurs to the global digital economy by 2025 as part of a broader push towards a more sustainable and equitable world.

News

HiFuture Wraps Up Successful GITEX GLOBAL 2024 Appearance

The electronics company wowed audiences at the world’s largest tech event with a range of wearable and smart audio devices.

Published

1 day ago

October 21, 2024

Nour Nasir

hifuture wraps up successful gitex global 2024 appearance

This year’s GITEX GLOBAL 2024 in Dubai saw a huge number of startups, electronics firms, and innovators from around the globe gather for the tech sector’s largest event of its kind. One company making waves at this year’s expo was Chinese tech group HiFuture, which showcased a range of products with a focus on wearable technology and smart audio.

At the HiFuture booth, the company captivated attendees with cutting-edge smartwatches like the ACTIVE and AURORA, along with a range of powerful wireless speakers, earbuds, and even smart rings. Visitors were eager to check out the sleek new designs on offer and even had the chance to test out some of the products themselves.

hifuture gitex global 2024 dubai

Among the highlights were smartwatches combining dual-core processors with customizable options. The devices blended style and technology, offering health monitoring capabilities, personalized watch faces, and advanced AI-driven functionalities, giving attendees a taste of the future of wearable technology.

On the audio front, HiFuture’s wireless speakers left a lasting impression, offering rich, immersive sound in compact, portable designs. These speakers cater to both intimate gatherings and larger celebrations, offering versatility for users. Meanwhile, the company also showed off its Syntra AI technology, which it claims “revolutionizes health and fitness tracking by combining advanced optical sensors with intelligent algorithms for precise, real-time insights”.

Also Read: How (And Why) To Start A Tech Business In Dubai

The presence of HiFuture’s leadership team at GITEX 2024 underscored the importance of this event for the company, with CEO Levin Liu leading a team of executives, all keen to engage with attendees and offer insights into HiFuture’s vision, product development process, and future direction.

Overall, it seems that GITEX GLOBAL 2024 has been a rewarding experience for HiFuture. The enthusiasm and curiosity of attendees shown to the company’s diverse range of products was obvious, with the HiFuture team leaving on a high note and clearly excited and motivated by the event.