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Mastercard & Women Choice Launch Social Innovation Incubator
The new partnership will create employment opportunities for 1 million female entrepreneurs and help to drive economic growth across the MENA region.
Women Choice, an international organization dedicated to female personal and professional development, has partnered with Mastercard to launch a new program called the “Social Innovation Incubator (SII) For Women’s Employment”. The scheme will help to create employment opportunities for women across the Middle East and North Africa (MENA) while also boosting economic growth and development in the region.
Over the next five years, the Women Choice and Mastercard partnership will provide comprehensive support and employment opportunities for MENA women through a program of mentorship that will encompass business planning, HR, and recruitment.
“We are excited to launch this program and to have the support of a global organization like Mastercard, which is genuinely committed to bringing change and improving the situation of women in the workplace,” says Nezha Alaoui, Founder & CEO of Women Choice.
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Nezha Alaoui will also form part of the jury on the second edition of Mastercard’s Women SME Leaders Awards. The card provider has been at the forefront of several equitable and inclusivity-based projects in recent years. The new Woman Choice collaboration will provide substantial employment support for MENA women and directly place at least 1,000 female entrepreneurs in their respective enterprises.
The incubator program will first launch in the UAE and Morocco, with the whole MENA region eventually benefitting from the business initiatives and training. SII for Women Employment also aligns well with Mastercard’s commitment to add 25 million women entrepreneurs to the global digital economy by 2025 as part of a broader push towards a more sustainable and equitable world.
News
Cemplicity Is Bringing Real-Time Patient Insights To The UAE
The advanced healthcare platform offers tools for chronic disease management and improved patient experiences.
Cemplicity — a leading health-tech company founded in 2013 — has launched its advanced platform in the UAE, aiming to revolutionize patient care and streamline healthcare operations to improve clinical outcomes.
Designed to analyze patient-reported data in real-time, the platform incorporates Patient-Reported Experience Measures (PREMs) and Patient-Reported Outcome Measures (PROMs) to collect and analyze patient feedback. By transforming the data into actionable insights, healthcare providers will be better equipped to improve quality of care and increase efficiency.
Cemplicity’s technology can even tackle chronic conditions like diabetes, which affects 12.3% of the UAE population. By enabling regular symptom tracking and side-effect monitoring (even when patients are at home) the platform ensures proactive care management, and can also optimize early detection and screening of cancers.
Blaik Wilson, Cemplicity’s CEO, shared: “We are excited to bring Cemplicity to the UAE, a nation committed to healthcare excellence. With the private healthcare sector evolving at an impressive pace, partnering with such forward-thinking providers enables us to transform patient feedback into meaningful insights that enhance patient experiences and improve outcomes”.
Wilson added: “Globally, healthcare produces 30% of the world’s data volume. Aggregating and anonymizing patient-reported data not only uncovers trends and evaluates treatment outcomes but also advances the UAE’s broader ambition to lead in medical research and innovation”.
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With a presence in nine countries and partnerships with major healthcare providers like the UK’s National Health Service (NHS), Cemplicity has already redefined how hospitals and clinics leverage patient feedback. Its tools, known for achieving high survey response rates, help link patient experiences to organizational KPIs and Net Promoter Scores (NPS), enabling measurable improvements in operations, and clinical outcomes, while fostering a culture of continuous improvement.
For the UAE market, the platform has been specially adapted to local needs, offering multilingual support (including Arabic) and seamless integration with tools such as WhatsApp and various hospital management systems.
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