News
Emirates Just Unveiled The World’s First Robot Check-In Assistant
The airline’s Dubai check-in center lets travelers drop their luggage 24 hours and up to 4 hours before a flight.
The Dubai-based airline, Emirates, has launched a new check-in facility at the ICD Brookfield Place in the Dubai International Financial Centre featuring the world’s first robot check-in assistant.
The robot, named Sara, can assist customers with a wide range of services, including bookings, check-ins, and luggage drop-offs between 08:00 and 10:00 daily.
After unveiling the new service, Adel Al Redha, COO of Emirates, noted, “It is a state-of-the-art facility, and it is the next level of privilege that we can offer our customers. People can avoid busy periods at the airport and minimize queuing”.

The robot check-in service went operational on Thursday, April 27, and allows customers to drop off luggage as soon as 24 hours and up to 4 hours before a flight, allowing a leisurely and stress-free airport experience.
Emirates flyers can also use the check-in service for expert advice and offers on popular destinations, as well as to manage bookings, purchase upgrades, and choose their preferred seats.
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The robot check-in service premiered at Emirates HQ earlier this year and can scan passengers’ faces and match them to travel documents. With more time on their hands after using the new automated system, Emirates customers will also be able to enjoy discounted services at a range of Brookfield Place facilities, including restaurants, gyms, and high-end stores.

When it’s time to fly, Emirates passengers can travel directly to the airport via taxi or a dedicated Emirates chauffeur service. In addition, the Financial Centre Metro Station connecting Airport Terminal 3 Metro Station is a short 10-minute walk from the ICD.
News
NEOPAY Wants To Follow Merchants Across Channels And Borders
A controlling 65% stake in noon payments would give NEOPAY access to marketplace sellers, online merchants and the payment flows they generate.
It’s been a long time since checkouts were single defined places. A merchant might take payments at a physical register, on its own website and through an online marketplace, sometimes in more than one country. NEOPAY wants to follow those transactions wherever they happen.
The UAE payments company has entered into an agreement to acquire a 65% controlling stake in noon payments. NEOPAY already runs the acquiring infrastructure that lets merchants accept card payments, along with omnichannel acceptance and a merchant services platform. This new deal would add noon payments’ embedded payments platform, e-commerce gateway and merchant network across the UAE, Saudi Arabia and Egypt. That would considerably expand both NEOPAY’s digital commerce capabilities and its regional reach.
For merchants, the attraction is a single provider for online and in-store payments, plus faster settlements, data and analytics, and value-added financial services.
“Payments should be simple, reliable, and built for the markets they serve,” said Faraz Khalid, CEO of noon. His counterpart at NEOPAY, Vibhor Mundhada, added: “We have built a strong payments business in the UAE, and our ambition is now to take that capability across the region”. The acquisition, Mundhada added, would “expand our footprint into Saudi Arabia and Egypt” while reinforcing NEOPAY’s position at home.
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NEOPAY is also keen to point out potential payment volume increases. The company says noon payments’ integrations with marketplace sellers and online merchants create high transaction density in some of the region’s fastest-growing digital commerce segments. It also believes control of the business would give it access to those merchant relationships and payment flows, and speed up the rollout of alternative payment methods and installment options.
The combined roadmap targets faster merchant onboarding, better payment performance, tighter fraud controls and embedded financial services. The deal could also strengthen cross-border payments and settlement along key regional commerce corridors.
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