News

Xiaomi Opens New Flagship Store In Dubai

The 6,600 square-foot-store is the Chinese tech company’s largest in the United Arab Emirates.

Published

3 years ago

April 27, 2023

Nour Nasir

Xiaomi

Leading global tech company, Xiaomi, has opened its largest flagship store in the United Arab Emirates at the Dubai Mall. The extensive retail space is situated in the Chinatown area of the mall, a redesigned section of the first floor home to several prominent Chinese brands.

The official store opening happened on April 26th at a lively event attended by technology enthusiasts and Xiaomi fans. The event was overseen by the General Manager of Xiaomi Middle East and Levant, Ronnie Wang and other regional managers.

xiaomi dubai mall store

Xiaomi’s Dubai Mall store demonstrates the Chinese tech giant’s commitment to expanding its presence across the Middle East. The huge 6,600-square-foot retail unit is one of the company’s largest worldwide and will be used to showcase the latest innovative products.

“Our Dubai Mall store [is] the largest Xiaomi in the world among our 1,400 stores worldwide, excluding China and India. Since the first Xiaomi store opening in 2017, Xiaomi has been bringing the concept of smart homes into daily lives. We are grateful for our consumers and Mi fans’ unwavering support and promise to provide better quality products and the best shopping experience possible,” says Arjun Batra, Country Manager of Xiaomi UAE.

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After an official ribbon-cutting ceremony, attendees could engage in several interactive activities and meet top influencers, including Ajman Khan and Roman Khanand. Meanwhile, Xiaomi’s quadruped robot CyberDog appeared on stage to add to the excitement.

xiaomi dubai mall ribbon cut

Among the products displayed at the new store are smartphones, including the Redmi Note 12, 4 Ultra and more, plus laptops, smart devices, home appliances and even Xiaomi’s Electric Scooter.

In celebration of the store opening, Xiaomi is offering a 50% discount on all products for the first 350 customers and a 30% discount to the next 400.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

6 days ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

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For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.