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Everything Announced At Samsung’s Unpacked 2023 Event
Samsung just held its summer Unpacked event in South Korea. Here’s what we learned about the most anticipated upcoming new releases.

Samsung has just concluded its second Galaxy Unpacked event of 2023. After stunning tech enthusiasts with its Galaxy S23 line, the Korean electronics powerhouse is preparing to release a raft of new devices.
Here’s what we learned from the event:
Samsung Galaxy Z Flip5 & Galaxy Z Fold5
Samsung’s 5th generation foldables are sleek and compact, with multiple customization options and powerful performance. Main screens are equipped with shock dispersion layers, and a new integrated hinge features a dual rail structure to diffuse external impacts.
The Galaxy Z Flip5 now features a 3.78x larger Flex Window, while a new Flipsuit Case provides protection with a changeable NFC card. Users can snap hands-free photos using FlexCam and edit the shots in Flex Mode. As well as an improved Nightography capability, an AI-powered image signal processing (ISP) algorithm helps to correct visual noise while enhancing details and tone.
According to Samsung, the Galaxy Z Fold5 is the “thinnest, lightest Fold yet.” The Snapdragon 8 Gen 2 chipset uses AI to enhance gaming, while an advanced cooling system dissipates heat more effectively for less lag and performance drops. Peak brightness from the 7.6-inch main screen has increased by more than 30%, meaning improved outdoor viewing, especially in bright sunlight.
Samsung Galaxy Tab S9
The new Galaxy Tab S9 comes in three sizes: The 14.6-inch Tab S9 Ultra, 12.4-inch Tab S9+, and the 11-inch Tab S9.
The 14.6-inch model features a Dynamic AMOLED 2X display, while HDR10+ allows scene-by-scene, frame-by-frame tone optimization. The dynamic refresh rates of the Galaxy Tab S9 models automatically calibrate from 60 to 120Hz to balance smoothness with optimized battery life, and an Eye Comfort mode reduces strain and blocks blue light by over 70%. Audio capabilities are also enhanced by the 20% larger quad speakers with sound by AKG and Dolby Atmos.
Galaxy Watch6 & Galaxy Watch6 Classic
At the Unpacked event, Samsung also introduced two new smartwatch models, the Galaxy Watch6 and Galaxy Watch6 Classic. The Galaxy Watch6 comes in a 44mm Graphite and Silver case or a 40mm Graphite and Gold model. The Galaxy Watch6 Classic features a rotating bezel and is available in Black and Silver 43mm and 47mm versions. The Galaxy Watch6 now has a 30% slimmer bezel, while the Galaxy Watch6 Classic sports a 15% thinner rotating version.
Both devices offer in-depth sleep analysis and feature a Personalized Heart Rate Zone that defines five optimal running intensity levels. In addition, a new Irregular Heart Rhythm Notification feature helps wearers monitor their heart health more accurately.
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The Middle East’s Top Smartphone Brand
Samsung is currently the top smartphone vendor in the Middle East, with 3.8 million handsets shipped in Q1 2023. However, the company has plans to expand its MENA reach even further. “This year, [we are] in preparation for an even more significant increase in demand. We have ramped up manufacturing capabilities accordingly. Not just smartphones but also tablets and wearable devices, we see an incredible market opportunity to drive additional growth across these devices,” explained Fadi Abu Shamat, Spokesperson and Head of Mobile eXperience Division at Samsung Gulf Electronics.
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Samsung To Roll Out One UI 7 Starting April 7
The update will introduce AI-driven tools and Google integration, along with a fresh design and enhanced personalization options.

Samsung has confirmed that One UI 7 will officially begin rolling out on April 7, bringing a fresh design and enhanced personalization options. This update is tailored for a more intuitive user experience, powered by AI-driven improvements. Initially, One UI 7 will be available in the U.S. on the Galaxy S24 series, Galaxy Z Fold6, and Z Flip6 starting April 10. The rollout will gradually expand to more Galaxy smartphones and tablets in the following weeks.
Refined Design And More Customization
With One UI 7, Samsung is introducing a cleaner, more cohesive look aimed at making customization easier and more intuitive. The home screen, widgets, and lock screen have been redesigned to streamline navigation and personalization.
One standout feature is Now Bar, which provides real-time updates directly on the lock screen. Whether checking workout progress during a run or seeing what’s playing on Galaxy Buds, users can access key information with just a swipe — no need to unlock the phone.
AI-Powered Enhancements For A Smoother Experience
Samsung has integrated AI into One UI 7 to make everyday interactions more seamless and efficient. Galaxy AI helps users complete tasks with minimal app switching, while AI Select suggests relevant actions based on selected content. For instance, users can swipe the Edge Panel and tap the AI Select icon while watching a video to instantly create a GIF.
Writing Assist — a favorite tool for Galaxy users — will now offer automatic text summarization and formatting. Meanwhile, Drawing Assist provides a creative boost by generating visuals from text prompts, images, or sketches. Another highlight, Audio Eraser, allows users to fine-tune video sound by isolating and adjusting different audio elements.
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Finally, Samsung has added greater integration with Google Gemini. Users can simply activate Gemini and ask, “Find Italian restaurants with outdoor seating that are pet friendly” to get instant recommendations. Natural language search also makes adjusting settings easier — users can now tap the mic icon in Settings and say, My eyes feel tired, to receive suggestions like dimming the screen or enabling Eye Comfort Shield.
Device Compatibility And Rollout Schedule
The One UI 7 update will begin rolling out on April 7, with more devices receiving it in the weeks that follow. Compatible models include the Galaxy S24 series, Galaxy S24 FE, Galaxy S23 series, Galaxy S23 FE, Galaxy Z Fold6, Z Flip6, Z Fold5, Z Flip5, and the Galaxy Tab S10 and Tab S9 series.