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MIT’s “PhotoGuard” Protects Images From Unauthorized AI Edits
The technology invisibly alters select pixels to throw off algorithmic AI models.
As AI continues to develop rapidly, chatbots are gaining the power to create and manipulate images, with Shutterstock and Adobe currently leading the way. Despite the obvious power of AI algorithms, the technology has a few pitfalls, one of which is the unauthorized manipulation of copyrighted artwork and images.
MIT CSAIL thinks it has the answer to this growing problem in the form of PhotoGuard, a new technique that alters select pixels in an image to disrupt AI’s ability to understand what the image is.
The altered pixels are known as “perturbations” and are invisible to the human eye but easily seen by AI bots as they scan the color and position of every pixel in an image. Any edits AI tries to make to a protected image will also apply to the fake pixels, resulting in an unrealistic or broken final image, thanks to PhotoGuard.
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“The encoder attack makes the model think that the input image is some other image,” explained MIT student and lead author of the paper, Hadi Salman. “Whereas the diffusion attack forces the diffusion model to make edits towards some target image”. The technique sounds complex but could potentially stop malicious actors from reverse engineering protected images by adding minor edits to circumvent copyright.
“A collaborative approach involving model developers, social media platforms, and policymakers presents a robust defense against unauthorized image manipulation. Working on this pressing issue is of paramount importance today,” Salman said in a recent press release. “And while I am glad to contribute towards this solution, much work is needed to make this protection practical. Companies that develop these models need to invest in engineering robust immunizations against the possible threats posed by these AI tools”.
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The Petshop Launches UAE’s First Pet Care Super App
Dubai retailer folds shopping, bookings and pet records into one mobile hub that features reminders, personalization, and more.
The Petshop has introduced a “Super App” that pulls together shopping, service bookings and pet records into a single platform, pitching it as the first integrated pet care app of its kind in the UAE.
The release turns the company’s stores, services and e-commerce operation into one connected system. Instead of juggling calls, WhatsApp chats and paper notes, customers manage everything from one account.
Each pet gets a dedicated profile. Age, diet, medical notes and behavioral traits sit in one place and update over time. For households with multiple animals, it’s a practical fix: fewer lost details, fewer repeat explanations at the counter.
That data feeds the app’s personalization. Reminders, recommendations and service options adjust to the specific pet rather than defaulting to broad prompts.
Grooming, boarding, relocation, aquatics and wellness services are booked through the same flow. Users can check availability, lock in appointments and see past visits without hopping between tools. All of the key services can be accessed and booked with a few taps.
The company says records and documents are stored with added safeguards, including verified digital paperwork for sensitive information, while usage signals trigger timely prompts without exposing private data.
“Over the past fifteen years, we’ve grown alongside the pet community in the UAE and seen how pet ownership has evolved,” said Amr Hazem Youssef, CEO of The Petshop. “For pet families, care now depends on continuity, accurate information, and services that match real life, not isolated transactions. This app brings those elements into one place with a structure that supports reliable care”.
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He added: “Pets have individual needs that change over time, and those needs shape daily decisions around routines, health, and wellbeing. By keeping information organized and connecting services within one system, we can reduce friction for pet families and deliver greater consistency across the experience.”
Founded in 2011, The Petshop now operates 11 outlets across the United Arab Emirates, including megastores in Dubai Investment Park and Abu Dhabi’s Al Reem Island, plus an online catalogue of more than 12,000 products.
The Petshop Super App is available on both the App Store and Google Play.
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