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Mitgo’s New Gaming Network Has The MENA Region In Its Sights

The technique introduces nearly invisible “perturbations” to throw off algorithmic models.

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mitgo's new gaming network has the mena region in its sights
Mitgo

Global IT company Mitgo has launched Mitgame, a specialized network for games and online gaming services. Mitgame was formed by creating a separate company from the online gaming segment of the Admitad network, which is also a Mitgo-owned company.

Over the last 12 months, revenue across the Admitad network grew by over 50%. After this period of rapid growth, it was decided to launch Mitgame as a separate entity with a special focus on the online gaming market.

Mitgame will target client, browser, and console games, and the newly-formed network already has more than 200,000 publishers, 100+ game brands, and over 500,000 active players. Current partnerships include Epic Games, Perfect World, Plarium, MY.GAMES, Wargaming, Gaijin, Nexters, Innogames, and Upjers. The company also has a solid track record of cooperating with industry leaders like PlayStation, Xbox, and Riot Games.

The MENA region will be a key market for Mitgame. In the first half of 2023, MENA player acquisitions and purchases increased by 64%, and over the next 12 months, the network plans to have built partnerships with up to 80 MENA gaming brands and 5,000 publishers.

Also Read: Threads: Everything You Should Know About The Twitter Alternative

“Mitgame has evolved into a very gaming-focused business. Being part of Mitgo will allow Mitgame to benefit from all the services and partner networking opportunities the company offers. This is part of our core strategy to broaden and diversify the business into successful, global market segments,” said Alexander Bachmann, CEO and Founder of Mitgo.

Mitgo also has plans to invest over $9 million into the ongoing development of Mitgame before 2025, which should help establish the network as a global market leader.

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Abu Dhabi’s Robot Kitchen Is Serving Up Biryani, Not Burgers

Circus SE wants to put a tiny automated factory inside the buildings where Gulf residents live and work, bypassing part of last-mile delivery.

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abu dhabi's robot kitchen is serving up biryani not burgers
Circus SE

The most telling thing about a new autonomous kitchen now running in Abu Dhabi’s Marina Square is what it won’t cook:

“We don’t do fast food,” says Nikolas Bullwinkel, Founder and CEO of Circus SE. “We’ve actively decided not to build a machine that can only do burgers”.

Instead, the CA-1 system is built around pot-based cooking: curries, pastas, soups and rice dishes. After experimenting with highly personalized recipes, Circus deliberately leaned back toward recognizable food. “We’re going with a chicken biryani because you know it,” Bullwinkel says of the AED 40 dish.

circus se ca-1 robot system

The Germany-based robotics and food technology company operates across eight countries, and Abu Dhabi is its first deployment outside Europe. More locations are expected there and in Dubai.

In Germany, its units can be placed in supermarkets, gas stations, airports and hospitals. In the Gulf, Bullwinkel wants them inside residential and office buildings, replacing some of the complexity of last-mile delivery. “We’re basically bringing a very tiny factory a few square meters into your building,” he says. Catering company Royal Prestige supplies the ingredients and knowledge of local tastes.

The CA-1 manages up to 36 refrigerated ingredient silos alongside automated induction cooking, robotic plating and a self-cleaning dishwasher. Two robotic arms move ingredients through the system with minimal human intervention. It can produce up to 120 hot meals an hour, and a meal such as rice and curry can take around three to four minutes.

Also Read: Ooredoo Qatar’s 5G+ Network Is Built For Machines As Much As People

Five cameras and multiple sensors monitor heat, temperature and consistency, an attempt to approximate what a chef perceives. “You can hear something gets burned, you can smell it, you can see it at some point,” Bullwinkel says. CircusOS, the company’s operating system, adjusts recipes in real time.

You might think of the platform as a threat to kitchen staff, but Bullwinkel frames Circus as a way for chefs to develop recipes and distribute them at scale. With that being said, rising labor costs and shortages are also part of his case for automation.

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