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Mitgo’s New Gaming Network Has The MENA Region In Its Sights

The technique introduces nearly invisible “perturbations” to throw off algorithmic models.

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mitgo's new gaming network has the mena region in its sights
Mitgo

Global IT company Mitgo has launched Mitgame, a specialized network for games and online gaming services. Mitgame was formed by creating a separate company from the online gaming segment of the Admitad network, which is also a Mitgo-owned company.

Over the last 12 months, revenue across the Admitad network grew by over 50%. After this period of rapid growth, it was decided to launch Mitgame as a separate entity with a special focus on the online gaming market.

Mitgame will target client, browser, and console games, and the newly-formed network already has more than 200,000 publishers, 100+ game brands, and over 500,000 active players. Current partnerships include Epic Games, Perfect World, Plarium, MY.GAMES, Wargaming, Gaijin, Nexters, Innogames, and Upjers. The company also has a solid track record of cooperating with industry leaders like PlayStation, Xbox, and Riot Games.

The MENA region will be a key market for Mitgame. In the first half of 2023, MENA player acquisitions and purchases increased by 64%, and over the next 12 months, the network plans to have built partnerships with up to 80 MENA gaming brands and 5,000 publishers.

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“Mitgame has evolved into a very gaming-focused business. Being part of Mitgo will allow Mitgame to benefit from all the services and partner networking opportunities the company offers. This is part of our core strategy to broaden and diversify the business into successful, global market segments,” said Alexander Bachmann, CEO and Founder of Mitgo.

Mitgo also has plans to invest over $9 million into the ongoing development of Mitgame before 2025, which should help establish the network as a global market leader.

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Adobe Teases New AI Editing Tools And Updates In Premiere Pro

The video editing app will be enhanced with a generative extend tool, text-to-video, improved timeline waveforms, and more.

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adobe teases new ai editing tools and updates in premiere pro
Adobe

After launching the generative AI model Firefly last year, Adobe is now showcasing how the technology will be used in upcoming versions of the editing app Premiere Pro. In an early sneak peek, the company demonstrated several new features, including Object Addition and Removal, Generative Extend, and Text to Video.

The first new feature, Generative Extend, targets a common video editing problem by using AI to “Seamlessly add frames to make clips longer, so it’s easier to perfectly time edits and add smooth transitions”.

Meanwhile, Premiere Pro’s Object Addition & Removal tool will leverage Firefly’s generative AI to “Simply select and track objects, then replace them. Remove unwanted items, change an actor’s wardrobe or quickly add set dressings such as a painting or photorealistic flowers on a desk,” Adobe states.

Adobe also showcased another new feature that can automatically generate new film clips using a text prompt. To use the content creation tool, editors can “Simply type text into a prompt or upload reference images. These clips can be used to ideate and create storyboards, or to create B-roll for augmenting live action footage,” Adobe explained. The company seems to be commercializing this particular feature extremely quickly, considering generative AI video only appeared a few months ago.

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The new additions to Premiere Pro will be added later this year, but Adobe is also introducing smaller improvements to the editing app in May. The changes include interactive fade handles to enable easier transitions, an Essential Sound badge that uses AI to “automatically tag audio clips as dialogue, music, sound effects or ambience, and add a new icon so editors get one-click, instant access to the right controls for the job”, along with effect badges and a new look for waveforms in the timeline.

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