News
Elon Musk Reveals Twitter Rebrand And Changes Logo To “X”
After the controversial CEO spent a busy evening tweeting about the upcoming name change, today, the well-known bird logo has been axed.
Yes, you read that correctly, and no, this isn’t a late April Fool’s joke. The domain X.com now redirects to Twitter, following an announcement from owner Elon Musk last night amidst a flurry of Tweets.
The iconic Twitter bird logo, which has been used since 2010, has already been replaced by a temporary “X” logo, which Musk explained would probably be “refined” in the near future.
— Elon Musk (@elonmusk) July 23, 2023
Elon Musk has used the letter X repeatedly in his various projects and originally intended PayPal to be named “X.com”. At one point, the eccentric billionaire started a Twitter Spaces session called “No one talks until we summon Elon Musk,” where he sat silently for nearly an hour before unmuting himself and confirming he would change Twitter’s logo the following day, adding “we’re cutting the Twitter logo from the building with blowtorches”.
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Last night, Musk reportedly sent an email to Twitter employees announcing that the company would soon be known as X and that this was the last time he would email from a Twitter address, according to a Threads post from Zoe Schiffer, managing editor at news site Platformer. Schiffer added that she assumed Musk was talking about the new logo “since Twitter’s business was already renamed X Corp”.
There have been several controversial changes to the platform since its sale to the Tesla and SpaceX entrepreneur, but the rebranding to X.com is the clearest indication yet from Musk that the site is no longer the same social network it was before his takeover.
News
Microsoft Plans $10 Billion-Plus Gulf Expansion Despite Iran Conflict
Security is shaping Microsoft’s approach, from resilience work with governments to what it will say about how the money splits by country.
Microsoft is planning more than $10 billion of investment across the UAE, Saudi Arabia, Qatar and Kuwait through 2030, Vice Chair and President Brad Smith told Reuters, calling the spending schedule aggressive. The Iranian conflict that began on February 28 has not persuaded the company to scale back.
“We’re sustaining all the investments we planned to make before this conflict started, and we are in fact adding to them,” Smith said. The $10 billion-plus total does not, however, show how large those additions are.
The investment, which Smith described as part of Microsoft’s continued infrastructure expansion, is aimed at cloud and AI infrastructure and at the company’s growing regional operations. Microsoft also intends to put more than $400 million into subsea and terrestrial connectivity across the Middle East by 2030.
The spending fits the region’s own ambitions too. Gulf governments have been investing heavily in AI infrastructure as part of a push to diversify their economies beyond oil and gas and turn themselves into global technology hubs. Major cloud and AI providers have been drawn in part by the land and relatively low-cost energy on offer.
Microsoft is widening its partnerships with regional AI companies, though not on identical terms. In 2024, it invested $1.5 billion in Abu Dhabi-based G42 for a minority stake, and Smith currently sits on G42’s board. Saudi Arabia’s Humain and Qatar’s Qai are working with Microsoft on selected priority areas, but Smith said the company does not plan to make capital investments in either.
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The conflict has added another strand to Microsoft’s work in the region. Since it began, Smith said, the company has supported regional partners with digital resilience assessments, and it is now working with Gulf countries through a digital resilience initiative focused on preparedness and the protection of critical data.
So far, the company has given no country-by-country breakdown of the investment, citing security among other factors. So while the headline figure is public, how Microsoft divides the spending among the four countries is not.
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