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Elon Musk Reveals Twitter Rebrand And Changes Logo To “X”

After the controversial CEO spent a busy evening tweeting about the upcoming name change, today, the well-known bird logo has been axed.

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elon musk reveals twitter rebrand and changes logo to x

Yes, you read that correctly, and no, this isn’t a late April Fool’s joke. The domain X.com now redirects to Twitter, following an announcement from owner Elon Musk last night amidst a flurry of Tweets.

The iconic Twitter bird logo, which has been used since 2010, has already been replaced by a temporary “X” logo, which Musk explained would probably be “refined” in the near future.

Elon Musk has used the letter X repeatedly in his various projects and originally intended PayPal to be named “X.com”. At one point, the eccentric billionaire started a Twitter Spaces session called “No one talks until we summon Elon Musk,” where he sat silently for nearly an hour before unmuting himself and confirming he would change Twitter’s logo the following day, adding “we’re cutting the Twitter logo from the building with blowtorches”.

Also Read: Meta & Microsoft Release AI Language Tool For Commercial Use

Last night, Musk reportedly sent an email to Twitter employees announcing that the company would soon be known as X and that this was the last time he would email from a Twitter address, according to a Threads post from Zoe Schiffer, managing editor at news site Platformer. Schiffer added that she assumed Musk was talking about the new logo “since Twitter’s business was already renamed X Corp”.

There have been several controversial changes to the platform since its sale to the Tesla and SpaceX entrepreneur, but the rebranding to X.com is the clearest indication yet from Musk that the site is no longer the same social network it was before his takeover.

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Initial Trials Of Dubai’s Driverless Evocargo Trucks Completed

Testing was announced on July 17, and the completion is a major milestone towards upgrading the region’s logistics infrastructure.

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initial trials of dubai's driverless evocargo trucks completed
Dubai Media Office

A Dubai-based company has completed the initial trials for the UAE’s first driverless trucks. The groundbreaking achievement by Evocargo, partnering with Dubai South, took place at Dubai South Logistics District, and marked a significant step towards incorporating autonomous technologies into the region’s wider logistics infrastructure.

Announced on Wednesday, July 17th, the trials featured the Evocargo N1 unmanned electric truck navigating a predetermined route within a controlled setting. The test involved interactions with common road obstacles such as cars, trucks, and pedestrians, aiming to evaluate the vehicle’s hardware and software reliability, accident prevention systems, and overall readiness for public road use.

Officials were keen to highlight that this accomplishment aligns with the UAE’s ambitious strategy to position itself as a global leader in innovation and technology adoption. The country aims to have 25% of all transportation in Dubai autonomous by 2030, underscoring its commitment to revolutionizing the logistics sector using advanced technologies.

Mohsen Ahmad, CEO of the Logistics District at Dubai South, emphasized the importance of the collaboration with Evocargo in enhancing the region’s logistics capabilities. He noted that autonomous vehicles are set to increase efficiency, reduce carbon emissions, and establish a sustainable logistics infrastructure that will benefit both Dubai and the wider UAE.

Also Read: Riyadh Developers Reveal New 45,000-Seat Murabba Stadium

Ahmed Al-Ansi, CEO of Evocargo Autonomous Logistic Services, also expressed optimism that the trials will draw new customers and investments across the Gulf Cooperation Council (GCC) countries. The partnership aims to lead in innovative tech solutions, further establishing the UAE as a pioneer in autonomous transportation.

The successful completion of the trials marks a crucial step towards realizing the UAE’s vision for a technologically advanced and sustainable future in which autonomous vehicles are expected to play a pivotal role in global logistics.

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