Mark Zuckerberg’s Meta is testing a paid verification service for Facebook and Instagram known as “Meta Verified“. The upgrade will cost $11.99 per month on the web and $14.99 on mobile, granting users a verified badge and other perks like increased visibility and prioritized customer support. The feature will first roll out to Australian and New Zealand residents this week and arrive in more countries “soon”.

To enjoy the benefits of Meta Verification, users must be at least 18 years of age, meet minimum activity requirements, and submit an official government ID matching the name and photo listed on Facebook and/or Instagram. Meta confirms that it won’t make changes to accounts that have been verified using the company’s previous system, including notability and authenticity.

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As well as verification, users who subscribe to the service will unlock exclusive stickers for Stories and Reels and receive 100 free stars per month — the digital currency used to tip creators on Facebook. Meta cautions that businesses can’t apply for a Meta Verified badge just yet, and profile names, usernames, birthdays, and profile photos won’t be able to be altered without going through the verification process from scratch.

It’s hard to ignore the similarity between Meta’s new checkmark service and Twitter Blue, launched by Elon Musk recently. However, Meta seems to be taking account authenticity far more seriously, which hopefully won’t cause the deluge of fake verified accounts we saw on Twitter towards the end of 2022.