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First Paperless Direct Debit Marketplace Launches In UAE

The UAE-based FinTech company, Direct Debit System, has launched an all-in-one platform called Direct Debit Marketplace to help users make recurring payments.

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first paperless direct debit marketplace launches in uae

Direct Debit System’s new platform will charge merchants a fixed fee for credit card & current account transactions, significantly reducing operating costs. The platform provides consumers and merchants with a simple all-in-one method for setting up and receiving recurring payments, such as school fees, rent, utility bills, and general subscription-based services, such as gym memberships.

One of the headline features of the service is that it will not affect merchant relationships with banking providers. In addition, the platform’s transactions are integrated with (and regulated by) the UAE Central Bank.

“We are delighted to see the launch of Direct Debit, another success story from our Innovation Accelerator program, where we nurture promising startups that innovate and use technology to disrupt industries. Direct Debit is a perfect example, providing merchants and payers in the UAE with a marketplace where they can transact recurring payments efficiently at low cost,” says Fatima Al Naqbi, Chief Innovation Officer, Ministry of Finance and MBRIF representative.

Writing cheques for rent or school fees is still common in the UAE, so Direct Debit Marketplace hopes its app will provide a safer, more convenient, and centralized alternative. UAE-based merchants using the platform can easily integrate with their accounting software or use the built-in dashboard. Direct Debit Marketplace is integrated with UAEPASS, the UAE’s secure digital identity scheme, which makes the entire process paperless.

Also Read: Virtuzone Partners With Binance For Crypto Payments

“Data security is very important for us, and the system is hosted in Dubai’s Data Center, known as Dubai Pulse. This makes us DESC (Dubai Electronic Security Center) compliant, with data positioned safely behind government firewalls and systems, which are the best in the world. Direct Debit Marketplace is a Decretal System of the UAE, which means the system is accepted by the national courts. With recent changes to laws related to cheques, both paper-based redundant cheques and new paperless digital direct debits carry equal weight when it comes to the law,” says Ummair Butt, Founder, and CEO of Direct Debit System.

The new service is supported by the National Bank of Fujairah (NBF), and it’s hoped that the platform will be fully operational before the end of 2022. Direct Debit Marketplace is already seeing huge interest from merchants and promises to drastically cut the time spent organizing recurring payments.

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Spotify Will Now Tell You If Your Favorite Artist Isn’t Real

The streaming platform is introducing an “AI Personas” label and cutting AI-generated artist profiles from its recommendations.

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spotify will now tell you if your favorite artist isn't real
Spotify

These days, the question of whether the artist you’re streaming actually exists is no longer hypothetical. Spotify intends to combat this issue by introducing a label called “AI Personas” for artist profiles that present an AI-generated, human-like identity rather than a real person. More consequentially, it will also keep those profiles out of its editorial and algorithmic recommendations by default.

From mid-September, listeners will start seeing an AI Persona badge on artist profiles, appearing in the banner and About section, in Search, and on track rows across playlists. Tapping the badge reveals whether the artist disclosed the AI identity themselves, or whether Spotify’s review team made the determination after examining the profile.

That distinction matters, because Spotify is not relying on self-disclosure alone. Artists can flag their own profiles as AI Personas through Spotify for Artists as of today, but the platform will also review profiles whose public identity – including name and imagery – appears to represent photorealistic AI-generated identities. The rollout begins with artists who have met defined audience thresholds, so the labels cover the vast majority of profiles listeners actually visit. Artists badged by Spotify’s reviewers will be notified and can self-disclose or appeal, and in the coming months listeners will be able to report suspected AI Personas themselves.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

The company’s recommendations policy is also being tweaked. Music from AI Personas will not surface in a listener’s personalized recommendations unless, for example, they follow the artist. Spotify says all artists have a creative choice in how they present themselves, but its programming is focused on elevating music from authentic artists building careers in music.

The badge concerns identity, not production of the music itself. An artist who uses AI tools to make music is a separate question, one Spotify addresses through AI Credits and SongDNA. The AI Persona label sits alongside those features, plus Verified by Spotify and Artist Profile Protection, in what the company has made one of its top priorities this year: letting listeners trust that the artist behind the music is who they claim to be.

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