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LVL Wellbeing Receives $10 Million Investment To Scale Operations

The company will use the funds to develop new product features and incorporate Arabic language across the entire platform.

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lvl wellbeing receives $10 million investment to scale operations
LVL Wellbeing

UAE-based startup LVL Wellbeing, a corporate wellbeing platform that aims to help individuals and corporate teams achieve a healthier work/life balance, has successfully closed a funding round led by MG Wellness Holding, a subsidiary of the Abu Dhabi-based Multiply Group.

The $10 million investment from MG Wellness Holding will enable the startup to incorporate HealthierU into its operations, which is already a subsidiary of Multiply Group.

HealthierU is a marketplace-style platform that connects users with wellness consultants worldwide, offering online 1-to-1 sessions. So far, the app’s ecosystem has yielded incredible results, notably a significant reduction in the risks associated with chronic diseases for many of its users.

lvl wellbeing team photo

CEO of LVL Wellbeing, Gary Blowers, is optimistic about the latest development: “This investment will enable us to continue to grow LVL Wellbeing into the market-leading workplace wellbeing platform [and deliver] a range of exciting new features”.

Referencing HealthierU, the CEO added: “The integration of HealthierU into the LVL Wellbeing ecosystem will enable us to combine forces to offer the most comprehensive preventative health and wellbeing services to our members and clients, starting with further growth in the UAE and then expanding our focus regionally, and then globally”.

The LVL Wellbeing app has a wide range of features, including on-demand video content and curated live sessions designed to support members on their journeys toward improved wellness. In addition, LVL Wellbeing’s corporate clients can access real-time data, enabling them to make informed decisions and understand the ROI of their investments.

Also Read: The Largest Data Breaches In The Middle East

As well as the online space, LVL Wellbeing’s service will soon be available directly in corporate settings, with flagship studios soon to be opened in the Standard Chartered Tower and Palm Jumeirah in Dubai, along with ProSeed in Abu Dhabi.

LVL Wellbeing’s latest investment round comes after a series of business wins, including a partnership that will see the company expanding in Dubai, Abu Dhabi, Riyadh, and Halifax, Canada.

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“AI Seal” Certification Now Required For Dubai Gov Partnerships

The new mandatory certification is designed to build trust in AI companies and create a reliable network of providers for government and public collaboration.

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ai seal certification now required for dubai gov partnerships
Dubai Media Office

Dubai has introduced the Dubai AI Seal, a certification designed to establish trust in artificial intelligence (AI) companies and solutions. This initiative, directed by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Deputy Prime Minister, aims to create a reliable network of AI providers which government entities and businesses can collaborate confidently.

Companies must now obtain the AI Seal to qualify for UAE or Dubai government contracts. The Dubai Centre for Artificial Intelligence (DCAI), which developed the certification, sees it as a competitive edge for companies looking to participate in key national projects. Once certified, businesses will be permitted to showcase the seal across their websites and marketing materials, signaling their credibility and dependability.

The evaluation process will consider six main criteria: the company’s services and operations, the number of employees specializing in AI, ongoing and future projects, as well as existing partnerships with public and private sector entities.

dubai ai seal certification

Khalfan Belhoul, CEO of the Dubai Future Foundation, which oversees the DCAI, commented on the initiative’s potential: “This initiative will help create powerful partnerships between the public and private sectors, locally, regionally, and globally. It will help drive new economic opportunities by leveraging AI to serve better the economy, society, and the future we aspire to”.

Also Read: Top Free AI Chatbots Available In The Middle East

The Dubai AI Seal’s goals include providing a clear framework for verifying AI providers, fostering business opportunities for AI companies, and acknowledging the industry’s strategic importance to Dubai’s economy. The initiative emphasizes AI’s role in driving economic growth, creating jobs, and strengthening collaboration between government bodies and technology firms.

All technology companies operating in Dubai and offering AI-related services or products are eligible to apply for the certification at no cost through the official website.

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