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Mastercard & Women Choice Launch Social Innovation Incubator
The new partnership will create employment opportunities for 1 million female entrepreneurs and help to drive economic growth across the MENA region.
Women Choice, an international organization dedicated to female personal and professional development, has partnered with Mastercard to launch a new program called the “Social Innovation Incubator (SII) For Women’s Employment”. The scheme will help to create employment opportunities for women across the Middle East and North Africa (MENA) while also boosting economic growth and development in the region.
Over the next five years, the Women Choice and Mastercard partnership will provide comprehensive support and employment opportunities for MENA women through a program of mentorship that will encompass business planning, HR, and recruitment.
“We are excited to launch this program and to have the support of a global organization like Mastercard, which is genuinely committed to bringing change and improving the situation of women in the workplace,” says Nezha Alaoui, Founder & CEO of Women Choice.
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Nezha Alaoui will also form part of the jury on the second edition of Mastercard’s Women SME Leaders Awards. The card provider has been at the forefront of several equitable and inclusivity-based projects in recent years. The new Woman Choice collaboration will provide substantial employment support for MENA women and directly place at least 1,000 female entrepreneurs in their respective enterprises.
The incubator program will first launch in the UAE and Morocco, with the whole MENA region eventually benefitting from the business initiatives and training. SII for Women Employment also aligns well with Mastercard’s commitment to add 25 million women entrepreneurs to the global digital economy by 2025 as part of a broader push towards a more sustainable and equitable world.
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NASA Forms New Partnership With Saudi Space Agency
The pair will collaborate on the Center for Space Futures, advancing space tech by bringing together public and private stakeholders.
Saudi Arabia’s space industry is on the brink of substantial expansion after generating $400 million in revenue in 2022, according to a report by the Saudi Communications, Space and Technology Commission.
Now, in a new venture with NASA, plans for a “Center for Space Futures” are set to further drive the Kingdom’s aspirations of becoming a leading player in space exploration and technology.
Capturing moments from the joint delegation visit with leaders from the Saudi and American Space Agencies @NASA to @PSU_RUH, along with scenes showcasing the audience's engagement. pic.twitter.com/oB1cFTiRNl
— وكالة الفضاء السعودية (@saudispace) May 14, 2024
The partnership between NASA and Saudi Arabia goes beyond economic advantages. The pair have already cooperated on preliminary work for the Artemis II lunar mission, which is slated for a September 2025 launch and aims to land astronauts near the moon’s South Pole.
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During a visit to the capital, Riyadh, NASA Administrator Bill Nelson emphasized in a TV interview the broader objectives of the collaboration, which encompass “returning to the moon and then [to] Mars” while utilizing space exploration to glean important insights into climate change. The NASA spokesman also reiterated the space agency’s dedication to collaborating with Saudi Arabia on other future ventures.
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