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Meet Hotdesk: A Homegrown UAE Remote Workspace Platform

Co-founded by Mohamed Khaled, Hotdesk has already disrupted the tech industry, and is helping to support flexible and remote co-working worldwide.

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meet hotdesk a homegrown uae remote workspace platform

Although the UAE has become a favored location for tech startups in recent years, Hotdesk, founded by Mohamed Khaled, stands out as one of the most compelling success stories. Despite maintaining a technical and operational base in Egypt, Hotdesk has been headquartered in the UAE since its inception in 2020, making it a genuine homegrown platform.

Hotdesk has a simple USP: The app provides instant access to remote workspaces, opening the doors to over 148+ establishments in over 800 cities worldwide. In the same way Airbnb disrupted the hospitality industry, Hotdesk makes it simple to book a desk, meeting room, or whole office within seconds.

Cofounder and CEO Mohamed Khaled has over seven years of experience working in the UAE and beyond. In addition to having ambitious expansion plans, he has already assembled a team of 50 top-flight professionals with resumes featuring the likes of Google, Swvl, and WeWork.

hotdesk ceo mohamad khaled

“Prior to entering the startup world, I spent more than six years as a Senior Associate working for one of the Big Four [including] PwC, Deloitte, EY, and KPMG, accounting for nearly 40% of the industry’s $150 (Dh550.89) billion global market. I spent most of my time traveling and working from various locations across the region, often in silos; as a result, I was limited to the options of where to work from when it wasn’t at a client’s office. Towards the end of my time at the company, I began to rethink the ways of co-working, realizing that more flexible working options were needed for workforces of the future to adapt and thrive, and that was the germinal idea behind Hotdesk,” says Mohamed Khaled, co-founder and CEO of Hotdesk.

Also Read: Advanced Tech Adoption & Innovation Are UAE’s Top Priority

According to Khaled, Hotdesk is focused on supporting a hybrid work model known as “work 3.0”. Since COVID-19, many consultants, freelancers, and creatives now operate from a blend of different spaces, which means that traditional co-working venues, with their high fees and long contracts, aren’t always a good fit. Hotdesk overcomes this issue by allowing users to search for and book spaces at hourly, daily, monthly, or yearly terms without long contracts or tricky terms and conditions.

So how does Hotdesk benefit from offering this service to its users?

“Hotdesk matches supply and demand in the market, and the end-user always gets the best prices from the co-working hosts, enjoying us as a free service. We charge a market-based fee that varies slightly from market to market, and that fee is then collected from the co-working hosts’ revenue. Some might compare the model with Uber, Careem, or Airbnb, although we charge a lower fee and help our hosts sell workspaces, which otherwise would be vacant,” says Mohamed Khaled.

After a year of explosive growth, which saw Hotdesk grow from 15 bookings in its first month to over 10,000+ per month today, the company will next focus on expanding into the Kingdom of Saudi Arabia, before setting its sights on the lucrative European market.

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Flowwow Reveals AI-Powered Rebrand, Blending Tech With Emotion

The new look includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting aims for further expansion.

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flowwow reveals ai-powered rebrand blending tech with emotion

Flowwow, a UAE-based gifting marketplace that partners with local shops in more than 30 countries, has introduced a refreshed brand identity, built by merging artificial intelligence with human creativity. The rebranding includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting the company’s evolving position in the gifting sector.

Flowwow’s CEO and Co-founder, Slava Bogdan, explained: “From our roots as a flower delivery service, Flowwow has evolved into a marketplace for gifts and emotions in over 30 countries. [Our] strategic vision has become the cornerstone of our rebranding. Flowwow remains the platform that blends the best of both worlds: the personal touch of local entrepreneurs and the convenience of cutting-edge technology. We’ve redefined the gifting experience, making it effortless, enjoyable, and truly personal”.

flowwow rebrand design

The company has utilized AI to break away from conventional design limitations, resulting in a more dynamic and engaging brand presence. By leveraging Midjourney’s neural networks, Flowwow generated thousands of images to assist designers in ideating the new identity, accelerating the creative process by up to 20%.

As part of its rebranding, Flowwow aims to expand into a full-service global gifting platform, offering both innovation and convenience. Recognizing the potential of e-gifting in the MENA region, Flowwow is planning to onboard additional local vendors while expanding product lines to over 25 categories to suit regional preferences, including pastries, indoor plants, fragrances, hamper boxes, and home decor.

Also Read: Adobe Releases Firefly Generative AI Video Tools In Beta

The company is also committed to supporting local businesses, working with SMEs to drive economic growth in the MENA region’s burgeoning e-commerce sector. Research indicates that the UAE’s gifting market is expected to grow at a CAGR of 14.7% through 2029, while the overall e-commerce market will rise by 8.63% annually, reaching $10.56 billion by the same year.

Flowwow aims to capitalize on this growth by expanding further into the MENA region and further afield by 2024-2025.

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