News

Meta & Startupbootcamp Program Will Promote MENA Startups

The initiative will encourage AI adoption through a series of workshops and bootcamps and offer $500,000 to support product development.

Published

2 years ago

August 1, 2024

Nour Nasir

meta and startupbootcamp program will promote mena startups

Llama Design Drive

Facebook and Instagram owner Meta has begun a collaboration with Startupbootcamp, a startup accelerator responsible for over 1,600 successful launches.

The strategic partnership aims to boost the MENA region’s startup scene using cutting-edge AI technologies through its Llama Design Drive initiative.

The program consists of three four-week sprints that will take place across the United Arab Emirates, Saudi Arabia, and Egypt. Llama Design Drive highlights include workshops and mentorship sessions and strategic partnerships with industry thought leaders.

The program by Meta and Startupbootcamp hopes to bridge the gap between established companies and the dynamic AI startup sector. To that end, Llama Design Drive will promote the use of Meta’s open-source large language model, Llama 3.1, helping companies develop products that tackle “real-world challenges in mobility, aviation, energy distribution, retail, and real estate”.

Startups recruited into the Llama Design Drive program will get the opportunity to be fast-tracked into a global initiative sponsored by Meta and have the chance to win up to $500,000 to support future product development.

“Our program not only promotes the adoption of AI technologies to develop solutions for corporate challenges but also facilitates connections between startups, corporates, and industry experts to expand networks and gain valuable knowledge and technical skills,” explained Ibrahim “Abe” Seksek, CEO MENA at Startupbootcamp.

Also Read: The Most AI-Proof Career Opportunities In The Middle East

“The whole world is excited to see how AI can add value to people’s lives,” added Joulan Abdul Khalek, Policy Programs Manager, Africa Middle East and Turkey at Meta. “Llama Design Drive is a great example of how open source can bring people together to co-create meaningful AI solutions. By doing so, we hope to cultivate a thriving community of tech talent across the region, working with them to unlock the potential of these exponential technologies to address real-world challenges”.

The MENA region — and the Middle East in particular — is ideally positioned for AI sector dominance, with both governments and businesses scrambling to adopt advanced technologies. In real terms, the Middle East as a whole is expected to reap 2% of the total worldwide benefits of AI by 2030, with annual growth surging to 20-34% across the region.

Related Topics:Artificial Intelligence Meta Startupbootcamp

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News

Syria Just Got Its First Super App Featuring Built-In Digital Payments

Built by UAE-based Syrian founders with the Ministry of Tourism’s backing, My Syria lands as visitor numbers more than double.

Published

5 days ago

August 1, 2026

Nour Nasir

syria just got its first super app featuring built-in digital payments

For most of the past decade, paying for anything in Syria with an international card was effectively impossible. Sanctions, a collapsed banking sector, and years of isolation left the country running on cash. That is what makes the launch of My Syria — the country’s first super app — more than a routine product announcement.

Developed by 121 Living, a company founded by four UAE-based Syrian entrepreneurs — Rami Kaiem, Feras Kaiem, Waseem Qudmani, and Kinan Madi — the app launched in Damascus on July 30 under the patronage of Minister of Tourism Mazen Al-Salhani. It bundles hotels, restaurants, transport, attractions, food delivery, and other lifestyle services into a single platform, currently offering eight services with plans to expand to more than 40 verified tourism and hospitality providers across the country.

Although the app already sounds enticing, the headline feature is its built-in payments. My Syria is the first platform in Syria to support cross-border digital payments through Apple Pay, Google Pay, Visa, Mastercard, and American Express — familiar tools for international visitors, and a route into the digital economy for local businesses that have long operated outside it.

my syria super app launch event

The launch rides on a sharp rebound for the troubled country. Syria’s tourism sector recorded 3.52 million visitor arrivals in the first half of 2026, a 111 percent increase over the 1.67 million during the same period in 2025 — a mix of returning expatriates, regional visitors, and international tourists.

Also Read: This UAE Platform Wants To Replace Fashion Photo Shoots With AI

The Ministry of Tourism, which supported and supervised the app’s development, frames the launch as proof of concept for a wider strategy. “Digital transformation is one of the Ministry’s strategic priorities because it enables us to build a more competitive, connected and investment-ready tourism sector,” Al-Salhani said, inviting technology companies “globally, regionally and locally” to explore opportunities across the wider economy.

For 121 Living, this is phase one, with additional services and expanded geographic coverage planned. Whether a super app can flourish in a market still rebuilding its infrastructure is an open question, but for the first time in years, a visitor to Damascus can pay for dinner with their phone.