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meta[bolic] And ŌURA Partner To Manage Metabolic Disease

The hybrid therapeutics company will incorporate the smart ring into its programming, taking an innovative approach to care delivery.

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meta[bolic] and oura partner to manage metabolic disease
ŌURA

For millions of people around the world, managing a metabolic disease can be emotionally challenging and complex. Metabolic issues are difficult to treat because they often require foundational behavioral changes combined with clinical interventions based on accurate medical data.

meta[bolic], a Dubai-based hybrid therapeutics company dedicated to managing chronic metabolic disease, aims to help people to better manage their metabolic health by partnering with ŌURA, the startup behind the Oura Ring — a smart wearable that delivers health data, and daily guidance into sleep, activity, readiness, and recovery.

ali hashemi and ihsan almarzooqi

“Wearables have come a long way in just the past few years,” explained Ali Hashemi, co-founder and chief executive officer of meta[bolic]. “Oura Ring is a step above the wearables of yesterday in terms of data fidelity and quality, but also in terms of interface and useful insights delivered to users. We are eager to bring ŌURA’s continuous monitoring and daily engagement to our patients, unlocking new capabilities around preventive care, behavior change, and habits”.

The partnership between ŌURA and meta[bolic] aims to empower patients with robust support and continuous remote data monitoring. By consistently tracking patient progress and identifying behavior patterns, the initiative will become a first step in a more integrated approach to preventive care.

“At ŌURA, we envision a future where the model for preventative care is multi-faceted and unique to each individual,” added Tom Hale, Chief Executive Officer of ŌURA. “True innovation in healthcare is driven by providers who are implementing multidimensional care and using integrated technology to empower people to make changes to their daily behavior that improve health and well-being”.

Also Read: Mobile Trends Shaping MENA In 2024

The  ŌURA and meta[bolic] partnership will also include a dedicated research program to explore the relationship between sleep, stress, and metabolic health. The resulting data will provide useful biomarkers to measure how engagement levels and sleep impact glucose improvement.

The results of the research are expected within 12 months and will act as a framework for approaching metabolic health in a more comprehensive way while generating valuable insights for the scientific community and members of the public.

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1,000 Drones Light The Dubai Sky For AC Milan Celebration

Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.

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Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.

The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.

cyberdrone ac milan dubai

“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.

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Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.

This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.

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