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meta[bolic] And ŌURA Partner To Manage Metabolic Disease
The hybrid therapeutics company will incorporate the smart ring into its programming, taking an innovative approach to care delivery.
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For millions of people around the world, managing a metabolic disease can be emotionally challenging and complex. Metabolic issues are difficult to treat because they often require foundational behavioral changes combined with clinical interventions based on accurate medical data.
meta[bolic], a Dubai-based hybrid therapeutics company dedicated to managing chronic metabolic disease, aims to help people to better manage their metabolic health by partnering with ŌURA, the startup behind the Oura Ring — a smart wearable that delivers health data, and daily guidance into sleep, activity, readiness, and recovery.
“Wearables have come a long way in just the past few years,” explained Ali Hashemi, co-founder and chief executive officer of meta[bolic]. “Oura Ring is a step above the wearables of yesterday in terms of data fidelity and quality, but also in terms of interface and useful insights delivered to users. We are eager to bring ŌURA’s continuous monitoring and daily engagement to our patients, unlocking new capabilities around preventive care, behavior change, and habits”.
The partnership between ŌURA and meta[bolic] aims to empower patients with robust support and continuous remote data monitoring. By consistently tracking patient progress and identifying behavior patterns, the initiative will become a first step in a more integrated approach to preventive care.
“At ŌURA, we envision a future where the model for preventative care is multi-faceted and unique to each individual,” added Tom Hale, Chief Executive Officer of ŌURA. “True innovation in healthcare is driven by providers who are implementing multidimensional care and using integrated technology to empower people to make changes to their daily behavior that improve health and well-being”.
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The ŌURA and meta[bolic] partnership will also include a dedicated research program to explore the relationship between sleep, stress, and metabolic health. The resulting data will provide useful biomarkers to measure how engagement levels and sleep impact glucose improvement.
The results of the research are expected within 12 months and will act as a framework for approaching metabolic health in a more comprehensive way while generating valuable insights for the scientific community and members of the public.
News
LUVED Is A New Curated Preloved Marketplace For The UAE
Sellers keep 100 percent of every sale and AI can build a listing in five seconds — though the app’s smartest tools are still coming.
Secondhand shopping has become mainstream in the UAE, but the experience is still scattered across resale sites, social media and informal group chats. LUVED, a mobile-first marketplace that launched in Dubai this month, is betting it can pull that activity into one place — and that the thing buyers and sellers actually want is not more inventory, but trust.
The app trades in what it calls circular luxury: preloved fashion and lifestyle pieces across men’s, women’s and children’s categories, bought, sold or given away peer to peer. Its main pitch is economics, with sellers keeping 100 percent of every sale under a zero-commission, fast payout model, while buyers are promised vetted pieces at lower prices.
Where LUVED is staking its reputation is verification. Sellers pass a KYC check, and items run through a two-layer authentication system powered by Entrupy that pairs instant AI screening with human expert review for high-value pieces. Authenticity certificates travel with each item, payments sit in escrow, and a buyer-protection package the company calls The Safety Net adds a 48-hour return window and dispute resolution. Door-to-door logistics removes the in-person meetups that make most resale deals awkward.
An in-app assistant called Luvbot — offering selling insights and demand-based recommendations — is soon to be introduced to the platform. Other features include autofill and dynamic pricing that lets users build a listing in as little as five seconds from three photos, plus a swipe-based feed, story-style drops and in-app chat in English and Arabic. Finally, a gifting layer, Luved & Gifted, lets users pass items to others inside the app rather than sell them.
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“After moving to Dubai, I saw how difficult it was to sell or even give things away,” says founder and CEO Shaima Sibtain. The friction is real, and so is the competition. In resale, trust is won transaction by transaction — and that is the test LUVED has set itself.
The app is live on the App Store now, with Google Play to follow. The company also plans to expand across the region, which will be the real test for a marketplace staking everything on trust.
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