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meta[bolic] And ŌURA Partner To Manage Metabolic Disease
The hybrid therapeutics company will incorporate the smart ring into its programming, taking an innovative approach to care delivery.
For millions of people around the world, managing a metabolic disease can be emotionally challenging and complex. Metabolic issues are difficult to treat because they often require foundational behavioral changes combined with clinical interventions based on accurate medical data.
meta[bolic], a Dubai-based hybrid therapeutics company dedicated to managing chronic metabolic disease, aims to help people to better manage their metabolic health by partnering with ŌURA, the startup behind the Oura Ring — a smart wearable that delivers health data, and daily guidance into sleep, activity, readiness, and recovery.

“Wearables have come a long way in just the past few years,” explained Ali Hashemi, co-founder and chief executive officer of meta[bolic]. “Oura Ring is a step above the wearables of yesterday in terms of data fidelity and quality, but also in terms of interface and useful insights delivered to users. We are eager to bring ŌURA’s continuous monitoring and daily engagement to our patients, unlocking new capabilities around preventive care, behavior change, and habits”.
The partnership between ŌURA and meta[bolic] aims to empower patients with robust support and continuous remote data monitoring. By consistently tracking patient progress and identifying behavior patterns, the initiative will become a first step in a more integrated approach to preventive care.
“At ŌURA, we envision a future where the model for preventative care is multi-faceted and unique to each individual,” added Tom Hale, Chief Executive Officer of ŌURA. “True innovation in healthcare is driven by providers who are implementing multidimensional care and using integrated technology to empower people to make changes to their daily behavior that improve health and well-being”.
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The ŌURA and meta[bolic] partnership will also include a dedicated research program to explore the relationship between sleep, stress, and metabolic health. The resulting data will provide useful biomarkers to measure how engagement levels and sleep impact glucose improvement.
The results of the research are expected within 12 months and will act as a framework for approaching metabolic health in a more comprehensive way while generating valuable insights for the scientific community and members of the public.
News
NEOPAY Wants To Follow Merchants Across Channels And Borders
A controlling 65% stake in noon payments would give NEOPAY access to marketplace sellers, online merchants and the payment flows they generate.
It’s been a long time since checkouts were single defined places. A merchant might take payments at a physical register, on its own website and through an online marketplace, sometimes in more than one country. NEOPAY wants to follow those transactions wherever they happen.
The UAE payments company has entered into an agreement to acquire a 65% controlling stake in noon payments. NEOPAY already runs the acquiring infrastructure that lets merchants accept card payments, along with omnichannel acceptance and a merchant services platform. This new deal would add noon payments’ embedded payments platform, e-commerce gateway and merchant network across the UAE, Saudi Arabia and Egypt. That would considerably expand both NEOPAY’s digital commerce capabilities and its regional reach.
For merchants, the attraction is a single provider for online and in-store payments, plus faster settlements, data and analytics, and value-added financial services.
“Payments should be simple, reliable, and built for the markets they serve,” said Faraz Khalid, CEO of noon. His counterpart at NEOPAY, Vibhor Mundhada, added: “We have built a strong payments business in the UAE, and our ambition is now to take that capability across the region”. The acquisition, Mundhada added, would “expand our footprint into Saudi Arabia and Egypt” while reinforcing NEOPAY’s position at home.
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NEOPAY is also keen to point out potential payment volume increases. The company says noon payments’ integrations with marketplace sellers and online merchants create high transaction density in some of the region’s fastest-growing digital commerce segments. It also believes control of the business would give it access to those merchant relationships and payment flows, and speed up the rollout of alternative payment methods and installment options.
The combined roadmap targets faster merchant onboarding, better payment performance, tighter fraud controls and embedded financial services. The deal could also strengthen cross-border payments and settlement along key regional commerce corridors.
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