News

Paymob Partners With Tamara For Seamless BNPL Payments

The partnership is designed to fuel the growth of small and medium-sized enterprises across the MENA region.

Published

3 years ago

January 9, 2024

Nour Nasir

Paymob

Leading MENA financial services enabler, Paymob has announced a new partnership with Tamara, the GCC region’s premier shopping and payments platform.

The strategic venture integrates Tamara’s Buy Now Pay Later (BNPL) service with Paymob’s secure payment gateway, allowing customers to split payments without hidden fees or interest. Paymob’s infrastructure is already used by 250,000 merchants across the MENA region and Pakistan, while Tamara boasts over nine million registered users and 30,000+ merchants.

Although the two companies already have partnerships with some of the region’s best-known brands, the new agreement is designed to fuel the growth of small and medium-sized enterprises. With Tamara’s BNPL solution, merchants typically improve conversions by 15% and gain a 40% increase in average order value. In addition, the likelihood of a customer making repeat purchases climbs by 50%.

The integration of Tamara’s BNPL solution to Paymob’s eCommerce gateway works via a simple software upgrade. The service will initially roll out to merchants in the KSA and UAE in its first phase, with more countries added in future stages.

Islam Shawky, Co-founder and CEO of Paymob explained that “[the] partnership with Tamara delivers on Paymob’s mission to fuel SME growth in the digital economy. There is a massive opportunity to enable merchants in the GCC to capitalize on the power of alternative payment methods, and we are thrilled to partner with Tamara to fuel this growth in MENA”.

Also Read: A Guide To Digital Payment Methods In The Middle East

Turki Bin Zarah, Co-founder and CCO of Tamara, added, “This partnership with Paymob provides seamless access to Tamara’s services to thousands of SMEs to enable their growth across the region. As a leading commerce enabler, we are revolutionizing how people shop, pay, and bank and are thrilled to partner with Paymob as we deliver on this goal”.

Tamara and Paymob are currently experiencing rapid growth after recent funding rounds. Riyadh-based Tamara secured a $150 million investment from Goldman Sachs, while Paymob’s growth has been driven by funding from PayPal Ventures.

News

G42’s Inception42 Wants AI To Show Its Work Before Investors Commit

Launched at SuperReturn Middle East, Alpha is pitched at sovereign wealth funds and private equity firms underwriting bigger deals on tighter timelines.

Published

3 days ago

October 13, 2026

Nour Nasir

g42's inception 42 wants ai to show its work before investors commit

Inception42, G42’s agentic AI company, believes that institutional investors want AI they can check, not just AI that saves time. Its new tool, Alpha, launched at SuperReturn Middle East, is designed to draft investment memos in which every claim points back to its source.

Alpha is aimed at private equity firms, sovereign wealth funds and institutional allocators, which Inception42 says are underwriting larger, more complex positions under tighter timelines. Most AI tools, it argues, speed up individual tasks such as a memo draft or a comps table but leave the investment strategy scattered across files, inboxes and committee decks.

Teams upload Confidential Information Memoranda, diligence packs and portfolio data, which Alpha turns into insights grounded in that material. It checks how complete the diligence is, flagging gaps before they become late-stage surprises, then scores the deal against criteria the institution sets and drafts the memo.

Sourcing every claim is the core of Inception42’s Alpha pitch. Investment committees, the company says, have little time to challenge the evidence, and the audit trail is meant to give them more certainty. The company also promises institutions proof that their own strategy was applied consistently on every deal.

Also Read: Dubai Says Its Deepfake Detector Needs Just 7 Seconds Of Video

“Every investment committee wants the same thing: the full picture of a deal and the confidence to act on it,” says Ashish Koshy, CEO of Inception42. “Alpha gives deal teams and committee members that picture, with every insight traceable to its source, so speed and rigor finally pull in the same direction”.

Alpha is available as SaaS, and investment data, Inception42 says, stays under the institution’s control at every step. Firms can tailor the tool with custom agents, and Alpha Skills will eventually add reusable, practitioner-designed workflows for tasks such as comparables analysis and credit assessment.

The company says Alpha is already proven in the region’s most significant financial institutions. If the tool works as described, committees get an investment memo they can interrogate rather than simply take on trust.