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Paymob Partners With Tamara For Seamless BNPL Payments
The partnership is designed to fuel the growth of small and medium-sized enterprises across the MENA region.
Leading MENA financial services enabler, Paymob has announced a new partnership with Tamara, the GCC region’s premier shopping and payments platform.
The strategic venture integrates Tamara’s Buy Now Pay Later (BNPL) service with Paymob’s secure payment gateway, allowing customers to split payments without hidden fees or interest. Paymob’s infrastructure is already used by 250,000 merchants across the MENA region and Pakistan, while Tamara boasts over nine million registered users and 30,000+ merchants.
Although the two companies already have partnerships with some of the region’s best-known brands, the new agreement is designed to fuel the growth of small and medium-sized enterprises. With Tamara’s BNPL solution, merchants typically improve conversions by 15% and gain a 40% increase in average order value. In addition, the likelihood of a customer making repeat purchases climbs by 50%.
The integration of Tamara’s BNPL solution to Paymob’s eCommerce gateway works via a simple software upgrade. The service will initially roll out to merchants in the KSA and UAE in its first phase, with more countries added in future stages.
Islam Shawky, Co-founder and CEO of Paymob explained that “[the] partnership with Tamara delivers on Paymob’s mission to fuel SME growth in the digital economy. There is a massive opportunity to enable merchants in the GCC to capitalize on the power of alternative payment methods, and we are thrilled to partner with Tamara to fuel this growth in MENA”.
Also Read: A Guide To Digital Payment Methods In The Middle East
Turki Bin Zarah, Co-founder and CCO of Tamara, added, “This partnership with Paymob provides seamless access to Tamara’s services to thousands of SMEs to enable their growth across the region. As a leading commerce enabler, we are revolutionizing how people shop, pay, and bank and are thrilled to partner with Paymob as we deliver on this goal”.
Tamara and Paymob are currently experiencing rapid growth after recent funding rounds. Riyadh-based Tamara secured a $150 million investment from Goldman Sachs, while Paymob’s growth has been driven by funding from PayPal Ventures.
News
ESET Bets On Specialized Security AI At 0.5% The Training Cost
ESET says NeoCortex can estimate an attacker’s next move, with a kill switch and human oversight built in to keep it from going rogue.
A sign-in anomaly, a suspicious process launch and an unusual connection may look harmless alone. Together, they can describe an intrusion that is hard for security to teams to piece together.
To solve that problem, ESET announced ESET NeoCortex on November 4, 2026: a specialized foundational AI model for cybersecurity. It powers ESET LiveCortex, available within the ESET PROTECT Platform, which connects fragmented security signals and turns them into actionable incidents.
Filtering is the main selling point, with LiveCortex processing billions of raw telemetry events daily, and just 0.00111% of them contributing to incidents presented to customers. The aim is less alert fatigue and more analyst time spent on threats that matter.
NeoCortex is built on world-model architecture, learning how digital environments behave and how events relate. ESET says that lets it reconstruct missing incident context, recognize similar past cases and estimate an attacker’s likely next step – what the company calls “minus-one-day defense,” a chance to intervene before the next stage unfolds. ESET points to Black October, the week leading up to October 25, 2026, when critical security issues affecting PHP, Linux, GitLab and other key systems demanded rapid, prioritized responses, as the kind of moment where that context matters.
ESET’s internal research also suggests a specialized model like NeoCortex can be trained at up to 200 times lower cost than a large general reasoning model, while delivering more accurate, defense-focused results. The company credits optimized training, a focus on cybersecurity vocabulary, lower computing requirements and privately owned hardware.
Also Read: Dubai Says Its Deepfake Detector Needs Just 7 Seconds Of Video
“AI is accelerating both cyberattacks and cyberdefenses. With ESET NeoCortex, we are applying our AI investment to develop specialized foundational cybersecurity intelligence that remains under our control and strengthens, rather than replaces, human expertise,” said Juraj Malcho, Chief Technology Officer at ESET.
As part of the design, NeoCortex forms part of a layered architecture combining specialized models, deterministic controls, correlation logic, validation, auditability and expert human oversight. Safeguards include restricted sandboxes, read-only tools, continuous monitoring, defined usage and token limits, a kill switch and human oversight of critical response decisions. The model is also developed and self-hosted on ESET’s own infrastructure, which the company says reduces exposure to shifts among third-party AI providers, including commercial and geopolitical ones.
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