News

Nothing Phone (2a) Introduced With New Design And Lower Price

In a global rollout, Nothing has launched the new handset targeting “young & creative” buyers.

Published

9 months ago

March 6, 2024

Nour Nasir

Nothing

Following its debut design showcase at MWC in Barcelona, emerging smartphone manufacturer Nothing has officially introduced the Nothing Phone (2a). This new addition to their product line will diversify the company’s range of models and pricing tiers, and is slated for release on March 8th in Gulf Coast Countries after a global keynote on March 5th.

Beyond its pricing strategy, Nothing sets a new standard in design innovation by introducing what it claims to be the pioneering concept of an “internal smartphone”. This approach seamlessly integrates the device’s components into its external design, presenting essential functionalities in novel and innovative ways.

“Over the past decade, there has been a sea of sameness in the tech industry,” explained Rishi Kishor Gupta, Regional Director for Middle East and Africa at Nothing. “There is clearly a lack of excitement and optimism like we used to feel back in our childhood days. In every single smartphone launch, we see iterations vs. innovations. Here’s where we’re trying to fill the gap”.

Also Read: UGREEN Nexode Pro Review: Portable Yet Powerful Chargers

With the brand securing an exclusive distribution partnership with Dubai-based Eros for the UAE and Bahrain markets, consumers in these regions will have the opportunity to be early adopters of the Phone (2a), along with access to exclusive incentives and promotions available on a first-come, first-served basis.

Limited to only 100 units, an exclusive bundle featuring the Phone (2a) will be offered, complete with a personalized thank you card from Carl Pei, CEO of Nothing. Additionally, purchasers will receive a complimentary Phone (2a) case featuring cityscape designs, CMF Buds, a CMF 65W GaN charger, phone straps, and a branded tote bag from Nothing.

Nothing Phone (2a) Specs And Pricing:

Screen: 7″ 120Hz FHD+ OLED (394 PPI)
Processor: MediaTek Dimensity 7200 Pro
RAM: 8 / 12GB
Storage: 128 / 256GB
Operating System: Nothing OS 2.5
Camera: 50MP main and ultrawide, 32MP selfie
Connectivity: 5G, eSIM, Wi-Fi 6, NFC, Bluetooth 5.3 and GNSS
Battery: 5,000 mAh
Water Resistance: IP54
Dimensions: 162 x 76.3 x 8.9mm
Weight: 190g

The Nothing Phone (2a) will retail at Dh1,199 for the 128GB version, while the 256GB costs Dh1,399.

News

1,000 Drones Light The Dubai Sky For AC Milan Celebration

Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.

Published

13 hours ago

November 21, 2024

Nour Nasir

Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.

The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.

cyberdrone ac milan dubai

“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.

Also Read: Joby Begins Construction Of Dubai’s First Vertiport For Air Taxis

Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.

This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.