News
Paymob Announces New UAE Regional Hub
As the MENAP’s leading payment facilitator embarks on its next phase of expansion, it will open a new hub to serve the region’s growing number of micro businesses.
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Paymob has just announced that it will expand into the United Arab Emirates and open a regional hub in the country after a successful round of Series B funding overseen by PayPal.
The UAE expansion will be focused on “empowering (SMEs) and microbusinesses across the seven Emirates, with best-in-class digital payments solutions that drive growth in the digital economy”, Paymob said in a recent press release.
Paymob has already appointed veteran Emirati financial services guru Omar Haddad as its General Manager for the UAE expansion. He’ll be responsible for building a 150-strong team of payment professionals in this new market.
“The UAE is a dynamic ecosystem that fosters entrepreneurship and innovation, largely enabled by tremendous support from the public sector. There are currently over 400,000 businesses in the UAE, 61% of which are microbusinesses and 38% are SMEs. We see a massive opportunity to serve this market segment. Our goal over the next three years is to empower 15% of those merchants with the latest payment technologies to fuel their growth and further digitize the economy,” says Islam Shawky, Paymob CEO and Co-founder.
Also Read: 10 Best VPN Services For The Middle East In 2023 (Free & Paid)
As a market leader in the digital payment sector in the MENAP region, Paymob currently caters to over 16.5 million registered users on its mobile wallet infrastructure. The company offers one of the most comprehensive payment platforms for MENAP businesses, and includes over 40 online and physical payment methods via its point-of-sale systems, online gateway, and app.
Paymob currently holds an 87% share of all of the mobile wallet processing volumes in Egypt, and in 2021, it partnered with Mastercard to offer the country’s first “Tap-on-Phone” contactless solution. The payments giant hopes to roll out the same tech to UAE businesses and their customers in 2023 and aims to help companies of all sizes deliver a frictionless and seamless digital payment experience.
News
Yabi Introduces AI Financial Coach For Smarter Money Moves
The app provides real-time, personalized financial guidance, helping UAE residents manage money smarter, reduce debt, and build wealth effortlessly.
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Imagine having 24/7 access to an expert financial advisor — someone who understands your spending habits, helps you save more effectively, and offers guidance for every financial decision. That’s the vision behind Yabi’s revamped platform, an AI-driven finance app designed to transform personal finance management in the UAE.
Unlike traditional budgeting tools, Yabi acts as an always-available AI advisor, analyzing your unique spending patterns and offering real-time, tailored financial advice. Whether you’re making everyday purchases, planning a big trip, or saving for a major milestone, Yabi keeps you on track and helps you make informed financial choices.
Rakhil Fernando, CEO of Yabi, explains the mission behind the platform: “Financial literacy is not optional — it’s essential. But most financial tools today feel outdated and overly complex. Yabi is here to change that by offering AI-powered financial coaching that’s smart, simple, and accessible to everyone in the UAE”.
Here are some of the updated app’s new features:
- AI-Powered Financial Coach: A 24/7 digital advisor providing real-time financial guidance based on your spending habits and available in multiple languages.
- Live Insights: Connect your bank accounts for a detailed breakdown of your expenses.
- Tailored Budgeting: Yabi creates a budget that fits with your actual spending habits rather than generic financial advice.
- Interactive Financial Education: Learn the essentials of saving, investing, and credit management through engaging content integrated into the AI experience.
- Automated Expense Tracking: Receive instant alerts on overspending, identify hidden charges, and cut unnecessary subscriptions with ease.
- Credit Score & Financial Health Monitoring: Get free credit score checks and AI-driven recommendations to enhance your financial standing.
Also Read: A Guide To Digital Payment Methods In The Middle East
Finally, Yabi is also gearing up to introduce its own debit card and a suite of financial products, making it easier to save, spend, and invest within a single platform.
Want to try Yabi for yourself? You can download the app on the Apple App Store and Google Play Store.
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